国际非织造工业商情Nonwovens Industry China Magazine - March 2019

In this issue

过滤市场是非织造布行业中增长最快的领域之一。消费者对清洁的空气和饮用水的需求不断增加，以及全球范围内愈加严格的法规，这些都是过滤市场的主要增长动力。过滤介质的生产商正专注于新产品开发、投资以及新市场的增长，以在这个重要的非织造布领域保持领先优势。
纵观近期过滤领域推出的新品，无论是禄博纳新推出的Colback?Plus，还是奥斯龙- 明士克Extia? 平台的首款产品Extia? 1000，过滤介质的开发重心无不围绕着高效率、高性能、低能耗展开。更多过滤市场报道，请见本期“过滤增刊”。
在女性卫生用品市场，品牌商正在寻找失禁市场的增长点，更具体地说，是经期产品和轻度尿失禁之间的重叠区域。针对孕期和更年期等各种特殊阶段是一种相当新的增长策略。同时，各大品牌也试图通过新的营销来增加新的消费者，以提升情感参与度，毕竟，像女性护理这样增长缓慢、高度商品化的类别，刺激其增长的一种方式就是将其与其他服务和一些不是日常必需品的类别联系起来。请见《女性卫生用品：焦点转移》一文。
从卸妆湿巾到身体湿巾和除臭湿巾，这些细分产品将个人护理湿巾带入新的领域，许多品牌——无大小，都在继续扩大其产品，以使消费者的生活更轻松。虽然婴儿湿巾仍然占据主导地位，但是新用途能进一步帮助品牌商提升销售，并吸引新顾客。不过，如何平衡成本、性能、便利性和可持续性，对制造商而言仍然是一项需要小心对待的任务。详情请见《个人护理湿巾：创新无止境》。

国际非织造工业商情Nonwovens Industry China Magazine Description:

Nonwovens Industry China, in a strategic editorial partnership with the world’s leading information provider, Nonwovens Industry, and a team of authoritative editorial advisors in China, has been providing in depth coverage of latest technologies, industry trends, solutions and applications for the nonwovens industry for the past 13 years. Nonwovens Industry China not only provides timely essential content on industry activities and trends, raw materials, processing & converting machinery, market information and related regulations, but presents these through multimedia channels including include e-magazines, a Nonwovens web site with daily updates and online exclusives, monthly e-newsletters as well as interactive apps on iTunes and Google Play with video links. With our digital and printed content, our readers can stay ahead of their competition. This multimedia platform also offers the most effective communication package for suppliers of raw materials, additives, roll goods, testing and measuring equipment, and processing equipment to the roll goods and nonwovens product manufacturers in China.