Schön! Magazine - Schön! 37 | The Anniversary Issue #10yearsofSchon

In this issue

Issue 37 of Schön! truly is a special one. As we celebrate our tenth anniversary, the number ten becomes our main conductor. Schön! 37 is all about grand locations, grand designs and grand talent. Starting with our print cover star Kristine Froseth, photographed by Nick Hudson. Clad in CHANEL regalia, she opens up about Looking For Alaska and how one seemingly small character changed the entire course of her life. 

Beginning with the music scene, Nicole Scherzinger talks about her past and future in music and TV, the enigmatic Goldlink discloses his journey to the Grammys, Soul singer Snoh Aalegra pays homage to her mentor (none other than Prince himself), Brazilian megastar Anitta discusses going from the favelas to global stardom and K-pop royalty Tiffany Young tells us of her new life as a solo artist.

Turning to film and TV, newcomer Freya Allan showcases her bewitching powers ahead of the premiere of Netflix’s The Witcher. It star Jaeden Martell talks about working on Knives Out. Carly Chaikin gives us the inside scoop on Mr. Robot’s last-ever season and her writing ambitions. Ian Somerhalder introduces us to his next project, V-Wars. Ed Skrein tells us about mega-movies Maleficent 2 and Midway; and Jessica Barden talks about The End of the F***ing World’s new season.

In the fashion realm, apart from editorials galore, we meet up with Turkish designer Dilara Findikoglu, Y/Project’s Glenn Martens explains how he built his brand and GOODENOUGH’s Hiroshi Fujiwara gives us a lesson on Japanese streetwear. We also take a trip around the world with Scotch & Soda and hit the road with BMW Motorrad. 

Because a decade truly is a cause for celebration, we’ve decided to introduce our first-ever digital covers. Highlighting fashion and talent, we’re presenting ten additional digital covers — one for every year of the magazine’s trajectory — which are all included on your iPad issue. 

Grandeur has no limits; that’s why we’re celebrating ten years with a bang.

Season Of The Witch

Actress Freya Allan may be a relative newcomer, but a lead role opposite Henry Cavill in Netflix’s The Witcher looks set to catapult her into the major league.

4 mins

On The Phone With Nicole Scherzinger

The popstar turned queen of talent shows, is embracing her inner warrior.

4 mins

From The Ground Up

Whether he’s playing a bloodthirsty vampire, saving the planet or doing an interview while running through an airport, Ian Somerhalder pulls off any role with infectious charisma.

3 mins

Golden Girl

With fans in the millions and streams even higher, mega-star Anitta is queen of the Internet, but behind the numbers she’s just a hardworking girl from Rio.

3 mins

Read all stories from Schön! Magazine

Schön! Magazine Description:

Schön! Magazine is an English-language fashion magazine that was launched in June 2009. It is published by Schön! Publishing GmbH and is headquartered in London. The magazine is known for its cutting-edge fashion photography and its focus on diversity.

Schön! Magazine covers a wide range of fashion topics, including runway trends, street style, beauty, and celebrity style. The magazine also features interviews with leading fashion figures, as well as articles on culture, art, and lifestyle.

Schön! Magazine has been praised for its innovative approach to fashion journalism. The magazine has been called "the future of fashion magazines" and "a must-read for anyone interested in the latest trends."

Here are some of the features of Schön! Magazine:

* Cutting-edge fashion photography: Schön! Magazine is known for its stunning fashion photography, which is often shot by up-and-coming photographers.
* Focus on diversity: Schön! Magazine is committed to diversity and inclusion. The magazine features models from all backgrounds and abilities.
* In-depth fashion journalism: Schön! Magazine features articles by leading fashion journalists, as well as interviews with leading fashion figures.
* Focus on culture and lifestyle: Schön! Magazine goes beyond fashion to explore a wide range of cultural and lifestyle topics.