Customer retention (retensi pelanggan) adalah suatu aktivitas  perusahaan yang diarahkan untuk mampu menjaga interaksi dengan pelanggan melalui hubungan berkelanjutan. 

Majalah Youth Marketers edisi kali ini membahas tuntas tentang retensi pelanggan. Disertai strategi-strategi beberapa perusahaan dalam melakukan retensi pelanggan seperti Bank Mandiri, Tokopedia, Astra Honda Motor, dan Carrefour.

Di samping itu kami mewancarai Yuliana Agung, founder Carre Center for Customer Satisfaction & Loyalty dengan topik yang menarik; bagaimana melakukan pelayanan pelanggan yang baik? Apa saja faktor-faktor yang menjadi hambatan dalam mempertahankan pelanggan? Dan bagaimana cara terbaik perusahaan dalam menerapkan retensi pelanggan?

Selamat Membaca!

Nama besar seorang selebriti bisa sangat membantu merek setidaknya dalam meningkatkan awareness bila nilai yang dipegangnya sejalan dengan nilai yang diusung oleh merek. Namun, semua bisa menjadi rusak kalau selebriti tersebut terlibat dalam skandal yang mencoreng nama mereka.Semua strategi tentu memiliki kekuatan sekaligus kelemahan. 

Pertanyaannya, bagaimana kita memaksimalkan kekuatan tersebut dan mengantisipasi kelemahan yang ada? Untuk itu, pada edisi kali ini, Youth Marketers akan mengupas mengenai celebrity endorser.

SPORT MARKETING

Pada edisi kali ini Youth Marketers akan membahas mengenai sport
marketing di Indonesia. Bagaimana merek-merek “mengolahragakan”
pasarnya dan seperti apa sebenarnya dampak dari kegiatan pemasaran
ini? Seperti apa pula efektivitas kegiatan pemasaran ini terhadap sales?

Merek-merek seperti BNI, IM3, Achilles, Alfamart, Zinc, dan
Panasonic bercerita tentang strategi mereka menggunakan olahraga
sebagai bagian dari aktivitas pemasaran. Ada pula komunitas Indo
Runners yang aktif menyebarkan virus lari di masyarakat.
Selamat membaca!

MENGULIK PEMASARAN MUSIK INDONESIA

Youth Marketers edisi kali ini akan membahas tentang perubahan
pemasaran dalam industri musik Indonesia. Bauran seperti apa yang
tepat dilakukan dalam kondisi pasar seperti saat ini serta seperti apa
persaingan dan bagaimana peluang dalam industri musik Indonesia?

Simak strategi Trinity Optima Production, Disc Tarra, Melon
Indonesia, Guvera, duo Endah N Rhesa, serta Cupumanik dalam
memasarkan musik di tengah perubahan ini. Ada juga Pandji yang
dengan berani melawan pembajakan dengan strategi yang sangat berani
dan kreatif.

Selamat membaca!

Aksi Taman Rekreasi Berebut Pengunjung

Pada edisi kali ini, Youth Marketers akan membahas mengenai persaingan
strategi pemasaran taman-taman rekreasi. 

Bagaimana gaya mereka dalam
menarik pengunjung ketika persaingan mulai memanas.
Simak penuturan Ancol, Trans Studio Bandung, Taman Safari Indonesia,
serta The Jungle dan Jungleland. Ada juga hasil riset mengenai preferensi
pengunjung dalam memilih taman rekreasi. Mana kira-kira yang menjadi favorit
orang Indonesia?

Entrepreneur Muda: Raja Baru Dunia Bisnis

Pada edisi kali ini akan dibahas mengenai pengusaha-pengusaha muda tersebut. Apa sebenarnya yang mendorong mereka memulai bisnis sendiri, apa tantangan berbisnis di usia muda, dan bagaimana mereka akhirnya sukses membangun bisnis tersebut.Untuk itu kami menghadirkan narasumber yang merupakan entrepreneur muda, seperti Reza Nurhilman, Aulia Halimatussadiah, Achmad Zaky, Arief Widhiyasa, dan Riezka Rahmatiana. Mereka merintis usahanya dan sukses di usia yang bahkan belum menginjak 30 tahun.

Di samping itu, ada juga artikel-artikel menarik yang sayang untuk dilewatkan. Misalnya saja artikel tentang Instagram di rubrik Digital. 

Menurut survei terakhir, Instagram adalah media sosial favorit para remaja, bukan lagi Facebook atau Twitter. Ada juga artikel mengenai inovasi dengan bujet minim di rubrik UKM.

MENGINTIP CANTIKNYA PASAR PEREMPUAN

Pada edisi kali ini akan dibahas mengenai potensi pasar perempuan dan bagaimana marketer seharusnya menggarap pasar ini. Sebesar apa pasar perempuan di Indonesia dan dengan strategi apa marketer bisa menggoda dan memikat pasar perempuan?

Untuk itu kami menampilkan narasumber yang bisa membantu mencerahkan kita tentang pasar perempuan. Sebut saja L’Oréal Indonesia, H&M, Pond’s, dan praktisi komunikasi dan periklanan, Judy Uway. Selain itu, ada juga artikel menarik lainnya. Misalnya saja cerita tentang komunitas Female Daily yang kini anggotanya lebih dari 130 ribu orang di rubrik Komunitas. Atau profil startup cetak foto Instagram, Pictologi di rubrik Profil UKM.

Selamat membaca!

MASA DEPAN E-COMMERCE INDONESIA

Pada edisi kali ini Youth Marketers akan membahas tuntas seputar masa depan e-commerce dan tantangannya saat ini. Untuk itu kami menghadirkan narasumber-narasumber seperti Groupon, Lazada, HijUp.com, Tiket.com, dan Daniel Tumiwa selaku Ketua idEA, Asosiasi E-Commerce Indonesia.

Di samping itu, banyak pula artikel-artikel menarik lain yang sayang untuk dilewatkan. Misalnya artikel tentang manfaat meditasi bagi para pengusaha di rubrik Gaya Hidup atau tentang Komunitas Salihara di rubrik Komunitas. Simak juga artikel bermanfaat dari para kolumnis Youth Marketers.

Selamat membaca!

Pada edisi kali ini, kami mengupas konsep branding milik Profesor Kevin Lane Keller. Bukan tanpa alasan kami membahas teori branding dari Prof. Keller. Saat ini beliau adalah pakar mengenai branding paling terkemuka di dunia. Bukunya yang berjudul Strategic Brand Management digunakan secara luas sebagai buku teks untuk topik brand management.Awal Maret lalu, Prof. Keller sempat bertandang ke Jakarta untuk berbicara dalam seminar Indonesia Brand Summit 2014. Ia mengupas habis-habisan konsep yang ia tulis dalam bukunya. Mulai dari brand planning, brand architecture, mengelola ekuitas merek, hingga mengukur ekuitas merek. Untuk itu kami akan berbagi ilmu yang diberikan olehnya pada edisi kali ini. Di samping itu, ada juga kisah merek Indonesia yang terbilang sukses membangun mereknya. Misalnya Simbadda, Martina Berto, dan TPS Food.

Pada edisi kali ini Youth Marketers akan membahas bagaimana strategi
partai-partai politik dalam mengomunikasikan dan “memasarkan” nilai-nilai
partainya sehingga bisa menggaet calon pemilih. Bagaimana pula partai
memanfaatkan media digital dalam strategi komunikasi mereka.
Untuk itu kami mewawancarai beberapa partai politik dan politisi yang
akan bertarung pemilu mendatang. Di samping itu kami hadirkan juga
narasumber seperti Silih Agung Wasesa dan Yose Rizal dari Politica Wave untuk
membahas hal ini.
Simak juga artikel lain yang tak kalah menarik. Misalnya nasib kebijakan
tanpa iklan WhatsApp setelah diakuisisi oleh Facebook di rubrik Digital atau
triangulasi merek ala Fiat dalam iklan Mirage mereka di rubrik Admadness.
Jangan lewatkan pula artikel para kolumnis kami. Baca lanjutan tulisan
Manajer Vs Leader di kolom Living Success. Ada juga beberapa ide bisnis yang
bisa dijalankan selama pesta demokrasi alias pemilu di kolom Idea Corner.
Selamat membaca!

Youth Marketers edisi kali ini akan membahas secara mendalam peran komunitas dalam kegiatan pemasaran dan pembangunan merek itu sendiri. Bagaimana merek-merek terkemuka membangun kolaborasi yang baik dengan komunitas?Untuk itu, Youth Marketers menampilkan beberapa merek yang telah berhasil menggandeng komunitas dalam kegiatan pemasaran dan pembangunan merek. Misalnya saja Polygon, Microsoft Indonesia, Wardah, dan The Body Shop. Untuk melengkapi informasinya, ada juga merek global, Nike dan Kiehl’s. Keduanya merupakan merek yang menjadi contoh bagi penerapan community marketing di dunia. Nike dan Kiehl’s dengan cerdik menggandeng komunitas jauh sebelum merek lain menyadari potensinya. Kami juga menampilkan hasil wawancara dengan pakar pemasaran, Agus W. Suhadi. Dalam rubrik Tokoh Bicara ia memaparkan mengenai pentingnya komunitas bagi merek dan bagaimana merek-merek di Indonesia merangkul komunitas sebagai bagian dari strategi marketing dan branding mereka.Di samping itu, ada juga topik-topik menarik yang dibahas pada edisi kali ini. Misalnya saja cerita tentang komunitas Bike to Work di rubrik Komunitas. Atau ulasan mengenai Reading Room, sebuah kafe yang menjadikan buku sebagai sumber inspirasi. O iya, Youth Marketers juga berencana menyelenggarakan Kopdar kedua dengan tema “Komunitas Sebagai Brand Advocate” pada 1 Maret 2014 mendatang. Temukan informasi lengkapnya di website kami ya. Sampai jumpa pada Kopdar mendatang! Selamat membaca!

Warna-warni Media Sosial. Selalu ada yang baru dari media sosial dan selalu ada saja hal baru yang bisa digali dari sana. 

Dalam pembahasannya akan menampilkan artikel-artikel yang membahas media sosial. Misalnya tentang bagaimana agar kampanye di media ini tidak membosankan. 

Ada juga ulasan tentang keberhasilan channel YouTube Sesame Street menjadi kelompok nirlaba pertama yang memperoleh satu miliar view. 

Di sana dibahas bagaimana Sesame Street bisa sukses dan apa yang bisa dipelajari dari situ.

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Youth Marketers Magazine - September 1, 2014

Youth Marketers Magazine - September 1, 2014

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