The Art of Jewellery Magazine - May 2024

In this issue

Jewellery sparkles on Akshay Tritiya, despite price hike

Jewellery sparkles on Akshay Tritiya, despite price hike The jewellers kept their fingers crossed with the thought that the sharp rise in gold prices in the past couple of weeks might keep the buyers at bay but surprisingly rising gold prices did not deter buyers from buying on strong investment demand, but gradually prices are weakening as fundamentals are turning bearish. FED has indicated that it will keep interest rates higher for a longer period of time, as inflation has turned sticky and is still above the 2% target.

The market is expecting only two rate cuts this year in September and December, which is a tailwind for gold prices. It seems Gold prices have topped out in the short-term and could retrace back to Rs 70000 unless there is some new geopolitical tension emerging.”

This year’s Akshay Tritiya started on a positive note says Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers. “There has been a steady increase in footfalls since morning. High gold prices have not been a deterrent similar to what we experienced during Gudi Padwa. Sales numbers are looking strong for the first half but today being a working day we expect the footfalls and corresponding sales to increase further in the later part of the day. People are also coming in to pick up their pre-ordered purchases.” He add, “Demand for heavy jewellery, bullion and coins remains strong. Diamond jewellery is surprisingly doing very well too! Overall this year’s Akshay Tritiya sales will be in line with industry expectations.”

The Art of Jewellery Magazine Description:

The Art of Jewellery is India's No. 1 business magazine on the jewellery trade and industry. A one-stop source of cutting-edge information for the Gems and Jewellery sector, it is reputed for its focused content, high editorial standards, creative design, rich imagery and state-of-the-art printing.

Now in 14th year of publishing, it has won many awards and rich accolades for its contribution to the jewellery industry and trade. It is widely recognized by readers, advertisers, and the jewellery community as a premier magazine in the industry. It reaches quality jewellery retailers in India and overseas and has an extended reach during exhibitions and trade fairs.

The Art of Jewellery has a tremendous web and digital presence and is a pioneer in providing daily news updates on national and international happenings. AOJ Daily – E news capsule reaches more than 80,000 industry players on daily basis.