Small Enterprise Magazine - September 2020

In this issue

Coronavirus is one of the most devastating epidemics the human race has ever witnessed in modern days. The impact of this global pandemic span beyond unemployment and isolation. It has shaken up the global economy. Venturing into this uncharted territory is challenging for all business types.
Today millions of startups start their journey every month, hence “losing” customers is much easier today due to this epidemic than ever before. But, if you know your audiences well, and your product and services even better, digital marketing is an amazing mechanism to keep them satisfied with your brand pushing your competition away.
Many small businesses are facing a sharp drop in their demand for products or services due to COVID-19’s impact which is visible on international trade, tourism, retail, and transportation. This is alarming as it leaves management to decide where to make cost cuts to avoid getting too many losses. Often, these cuts are in staff, operating hours and capacity, and also marketing. All these strategies and initiatives have changed the way businesses have been functioning. Today due to this epidemic most of the small businesses, nearly 95%, have moved from brick and mortar regimes to online territory.

FAMILY BUSINESSES CHALLENGES

All businesses face challenges, whether it is dealing with the changing economy, finding and hiring the right employees, or increased competition in the market. Family-owned businesses are not immune to these challenges. In fact, there is also a unique set of challenges that family-owned businesses have to face as a result of the nature of their business structure. It is important to understand what these hurdles are so that if you find yourself facing these issues, you can not only identify them, but you can proactively develop ways to overcome them.

4 mins

DIGITAL MARKETING – FROM STRATEGIES TO EXECUTION

Defining Digital Marketing Before we deep dive into digital marketing, lets have a quick look into ‘ what is digital marketing’? To begin with Digital Marketing is an umbrella term for all your online marketing, including search, social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media handles, channels and much more.

4 mins

7 EFFECTIVE SOCIAL MEDIA MARKETING TIPS FOR SMALL BUSINESS

You know how tough multitasking can get if you are on a small marketing team - running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business should invest his/her time in social media marketing.

4 mins

11 Low Budget Marketing Ideas For Small Business

It does not mean you cannot be effective in advertising if you don’t have too much money to invest in promoting your business. If you want to achieve great heights in marketing, you need to develop an effective advertising plan and develop an effective marketing strategy for your business. As marketing allows you to promote your services and products, it is the cornerstone of any business that makes you a unique seller.

4 mins

11 LOW BUDGET MARKETING TIPS FOR SMALL BUSINESS

One of the best tools that are available to startups and small businesses are advertising. All you need is to let people know about a product that you are confident about and know its mechanism and cost. Fortunately, there are multiple ways you can pull this off. The key to making your small business succeed is to make every dollar count. However, this can prove to be quite difficult to invest in ideal advertising routes that are expensive. Also, the most budget-friendly way to spread the word about your small business out there is through traditional advertising routes. Fortunately, there are multiple ways through which you can gain far-reaching advertisement for a minimal cost. There are 20 budget-friendly ways to market your small business:

4 mins

GROWING INTERNET USAGE IN INDIA – FACTS AND FIGURES

Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users.

5 mins

6 Digital Marketing Trends For 2020-21

As we complete our halfway journey through the nerve-wracking year, 2020 whole statistics of the consumer world have shifted and economies have been shattered through the year due to the Coronavirus. In such conditions, major changes have been experienced in digital marketing trends. Until the world is rid of the curse called COVID-19, nothing is certain. However, many trends are expected to blossom in the year 2021.

3 mins

11-STEP TWITTER MARKETING GUIDE FOR SMALL BUSINESSES

You can share your brand via Twitter to the world. All you need to do is finish this within 140 characters. The microblogging system allows you to send out sweet and short marketing messages. Some of the small business promotional tips are - get to know about ways to promote your tweets of marketing ideas.

4 mins

MILLENNIAL MARKETING – CHANGING FACE OF MARKETING FOR SMALL BUSINESSES

Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby.

4 mins

DOES YOUR BUSINESS NEED A CRM? (AN INTRODUCTION TO HUBSPOT . MORE THAN A CRM!)

Before we answer the million-dollar question, lets quickly understand “ What is CRM” CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of tools that allow a company to manage and analyse its own interactions with its past, current and potential customers

5 mins

Read all stories from Small Enterprise

Small Enterprise Magazine Description:

The highly informative online repository for the micro, small and medium enterprises (MSMEs) in India, ‘Smallenterpriseindia.com’, is dedicated to provide current news and related information from the medium-sized business economy to the SMB fraternity on a daily basis. ‘Smallenterpriseindia.com’ online business news portal facilitates direct exchange between the large networking of the Indian SMB community and other entrepreneurs in the small and medium-sized business segment, connecting them to opportunities available domestically and globally.

‘Smallenterpriseindia.com’ is a functional professional training cockpit for the entrepreneurs which expands the comprehensive audience and complement the complete package. The portal is a repository of verified reliable professional information, providing support through useful working tools as well as online campaigns, seminars, road shows and live trainings on trend issues and important reforms. We focus on in-depth coverage of the Indian small and medium businesses, success stories, case studies etc, enabling the target audience to communicate, collaborate and understand the industry, market as well as opportunities available locally and globally in a better way.