2016年の流通業界の課題とは。少子化、高齢化、地域間格差、増税など。消費にとって逆風が続く中、経営者、学者、コンサルタントなど有識者13人に取るべき対策を聞いた。また、有力企業の現場での取り組みを、「商品開発」「人材開発」「マーケティング」「顧客サービス」「店長」などさまざまな業態、職種から50人を抽出、最前線の取り組みをレポートした。


The challenges of the chain store industry in 2016 . Low birth rate , aging , regional disparities , such as tax increases . Among the subsequent headwinds for consumers , heard Exective , Academics , the measures to be taken in 13 people experts such as consultants . In addition , the efforts in the leading companies site , " product development ", " human resource development ", " marketing ", " customer service ", " manager " , such as a variety of business categories , the 50 people from the job was extracted and report the forefront of efforts .

今月号は毎年恒例のトップインタビュー特集。流通企業のトップ経営者２５名にご登場いただきます。各社の戦略、変化への対応をぜひお読みください。

どの業界も栄枯盛衰が常だ。陳腐化したビジネスモデルが再構築を迫られるのは自明の理だが、高い成長を続けてきた企業でさえ、過去の成功体験を捨ててまで業態革新に挑もうとしている。2017年の日本の流通は一体どうなるのか。総力で予測する。

「個人消費の停滞」「景気の先行き不透明」「デフレ回帰の動き」――多くの中間期決算を迎えた流通小売企業からこんなフレーズを聞いた。しかし、こうした環境を業容拡大のチャンスと捉え、さらなる成長に向けた戦略を練る企業がある。今月号は、中間期決算で好調を維持している注目企業のトップに、この閉塞感を打ち破る「次の一手」を聞いた。

今月号の第1特集は「革命のセブン＆アイ」。すでに大きな話題になっているセブン＆アイの「１００日プラン」について、徹底検証しました。「１００日プラン」の中身を分かりやすく解説したうえで、それが実際に店舗にどう落し込まれているのか編集部で取材し、グループのＯＢを含む有識者によって分析しています。流通グループの２大巨頭の一つであるセブン＆アイの最新動向を深堀りすることで、業界全体の今後の動きが見えてきます。




This month's top issue is “The Revolutionary Seven & i Holdings”. Professional retail writers and journalists reveal the company’s new medium- and long-term planning so called “100 days-plan”. 


9月1日、ユニー・ファミリーマートHDが誕生した。コンビニ店舗数ではトップのセブンイレブンに肉薄することになる。両社のシナジー効果は、商品、出店にどのように寄与するのか。各トップに聞いた。
ネット販売の成長により、家電専門店の成長は踊り場に差し掛かっている。トップランナーであるヤマダ電機の桑野光正社長は「家電分野は現状死守、リフォーム分野で新顧客獲得を狙う」と語る。その戦略の詳細を聞いた。
コンビニ、専門店はじめ各分野での流通大転換が始まっている。

その他、ウォルマートを筆頭とする最新世界小売業ランキングを掲載した。新興勢力と凋落企業の顔ぶれがひと目で分かる。

September 1, Uny, FamilyMart HD was born. It will be thin on the Seven-Eleven of the top in the number of convenience stores. Both companies of synergies, products, how to contribute to the dominance. We interviewed in each top.
By the growth of net sales, the consumer electronics specialty store growth is approaching the landing. Mitsumasa Kuwano president of top runner is Yamada Denki says "consumer electronics sector is currently defend, aimed at new customer acquisition in the renovation sector." We reported the details of the strategy.
Convenience stores, specialty stores beginning distribution great transformation in various fields has begun.

Others, posted a latest world retail rankings and led by Wal-Mart. You can see at a glance the lineup of emerging powers and the decline companies.

「インバウンド」「新マーケット創造」「体験型消費」など。現在の流通を語る上で、欠かせない7つのキーワードを切り口に、最新の情報と知識を整理した。
また、食品、衣料品、住居品など部門別に客単価アップの手法をビジュアルで解説した。
その他、「カインズ」土屋社長と「良品計画」松井前会長の２人が特別対談を行った。住居関連市場の最先端を走るホームセンター企業とＳＰＡ企業の両トップがこれからの住居関連マーチャンダイジングを語り尽くした。


Such as " inbound ", " new market creation ", " hands- consumption " . On to talk about the current distribution , to cut the essential seven keywords not , it was to organize the most up-to-date information and knowledge .
In addition , food , clothing , and commentary by department , such as housing goods visual techniques of per customer up .
Other , " Cain " Tsuchiya president and the " Muji " two Matsui former president has made a special conversation . Both the top of the home improvement companies and SPA company that runs the state-of-the-art housing -related market is exhausted talk about the future of the housing -related merchandising .

チェーンストア各社が新業態開発を進めている。ライフコーポレーションの自然派スーパー「ＢＩＯ－ＲＡＬ」、ドン・キホーテのＧＭＳ再生店「ＭＥＧＡドンキ」、西友の宅配用倉庫と実店舗の「ハイブリッド店舗」、カインズの新ＨＣなど。ネット小売の台頭、消費の多様化などを受け、各社の次世代店舗をもれなく解説した。


Chain store companies are promoting new business development . Natural Super Life Corporation " BIO-RAL " , Don Quixote of GMS playing shop " MEGA blunt instrument " , " hybrid store " of home delivery for a warehouse and a real store of Seiyu , such as new HC of Cainz . The rise of net retail , subject to such diversification of consumption , was commentary entitled to the company's next generation store .

イオンリテールが大きく変わろうとしている。ＧＭＳ改革の最終手として打ち出した「ＡＥＯＮ　ＳＴＹＬＥ」。食品、住居関連など、ＧＭＳのカテゴリーを、顧客のＴＰＯＳに合わせ、「ユニット」として、作り変え、より上質な提案を行うもの。そのための企画、生産、販売の現場への密着レポートを行った。
その他、増収増益を続ける「ドン・キホーテ」の大原孝司社長にインタビューを行った。ディスカウントと大型化で成長した同社の戦略を聞いた。
その他、2015年度のチェーンストア各社の決算解説を掲載した。

Aeon Retail is about to change significantly . It was launched as the final hand of the GMS reform " AEON STYLE " . Food , such as housing -related , the category of the GMS, according to the customer of TPOS, as a " unit " , to make change , to perform a more quality proposals . Planning for the , production , adhesion report to the sale of the site was carried out .
Others , were interviewed in Takashi Ohara president of continued sales and profit growth , " Don Quixote " . I heard the company's strategy to grow in the discount and large in size.
Others , posted a closing commentary of chain store companies of 2015 .

大きなニュースとなったセブン＆アイの突然のトップ交代。以上は例外的として、、ニトリホールディングス、ヤマダ電機など有力企業でもトップの交代が進んでいる。現在の事例を踏まえつつ、流通業における「事業承継」の望ましい姿を経営者、学者、アナリストなど識者に解説してもらった。
その他、本誌人気企画である「業界知識」特集。これを店長向けに編集した。マネジメント、人材育成、競合店視察の方法など、衣料品、食料品、住居関連品など部門別に掲載。より実務に活用できる内容としている。

Suddenly the top replacement of Seven & I , which was a big news . Above ,, Nitori Holdings as exceptional , is progressing replacement of the top in leading companies such as Yamada Denki . Taking into account the current case , management of the desirable appearance of " business succession " in the distribution industry , were asked to commentary scholar , to experts such as analysts .
Other , is a journal popular planning " industry knowledge" feature . And edit it in for store manager . Post management , human resource development , such as the method of competing store visits , clothing , foods , such as by department home products . Are the contents that can be leveraged to more practical .

セブンイレブン・ジャパンの創業者である鈴木敏文ＣＥＯの突然の辞任表明、ファミリーマートとユニーグループ、ローソンとスリーエフの経営統合など、大手3社の動きが激しくなってきた。分岐点に立ったコンビニ業界の現状と今後をレポートした。
その他、ファーストリテイリング・柳井正社長、西友・上垣内猛ＣＥＯ、カインズ・土屋裕雅社長、など小売業各界を代表する企業トップに「ネット戦略」「少子高齢化対応」「出店戦略」などの構想をインタビューした。


Sudden resignation announcement of Toshifumi Suzuki, CEO , the founder of Seven-Eleven Japan , FamilyMart and Uny groups , such as the management integration of Lawson and Three F , the movement of the three major companies have become violently . And report the current status and future of the convenience store industry , which stood in the branch point .
Other , Fast Retailing , Yanai Seishacho , Seiyu - top Takeshi Kakiuchi CEO, a concept such as " net strategy ," " low birthrate and aging society ," " opening strategy " to the company top to represent Cain Tsuchiya HiroshiMasashi president , retail various fields , such as interviewed .

市場が変化し、競合が激しくなる中、日本の流通業の全体像と実態はどうなのか。業界の動向、仕事の中身、商品知識など、これからの仕事には必須となる情報を「流通業界入門」として解説しました。
その他、2月号に引き続き、「流通革新」企業のトップインタビューを行った。女性向け商品開発で新マーケットを切り開く「キャンドゥ」城戸一弥社長、メニュー、クオリティの向上に加え、、利便性も高めた商品開発を進める「オイシックス」高島宏平社長などに、消費者への変化対応の現状を語ってもらった。


Market changes , or conflicts in which is violently , what about the overall picture and the actual condition of the Japanese distribution industry . Industry trends , the contents of the work , such as product knowledge , the coming of the work we discussed the information that is required as a " distribution industry Getting Started " .
Other , continue in February , was the top interview of " distribution innovation " companies . Carve out a new market in the women's product development " Can do" Kazuya Kido president , menu , advance the development of products that also was increased to addition ,, convenience improvement of quality " Oisix " Takashima Kohei president , to consumers respond to change of I had told the status quo.

スーパーマーケットのライフコーポレーション、専門店チェーンの赤ちゃん本舗、ＪＩＮＳ、デベロッパーのルミネ、ネット販売のアマゾン・ジャパンなど。流通業界の各分野を代表する企業のトップ24人に、現代の消費者にどのように対応していくの、そのための革新をどのように行っていくのか、をインタビューした。
その他、セブン＆アイとイオンの2大流通企業について、最新のグループ概要とグループ各社のトップマネジメントの横顔を詳解した。

Supermarket Life Corporation of , Akachanhonpo of specialty store chain , JINS, developers of luminescence , such as Amazon Japan of net sales . 24 people top of companies that represent the fields of distribution industry , how going to correspond to the modern consumer , any innovation for the way to go whether went and was interviewed .
Others , Seven & I and ion of two major distribution companies , was discussion of the profile of the top management of the latest group overview and Group companies .

関西、そして日本最大級のショッピングセンター「ＥＸＰＯＣＩＴＹ」がオープンした。広域ショッピングセンター「ららぽーと」を展開する三井不動産が手がけるＳＣだ。同ＳＣに出店する350を超える専門店すべてに取材、インタビューを行い、同ＳＣを詳細レポートする。そして、イオンモールがインバウンド対応とエンターテインメント強化の本命と位置付ける「イオンモール常滑」を徹底分析した。目下、話題の2大ＳＣのレポートを通じて、日本のＳＣの未来を透視する。


Kansai , and Japan's largest shopping center " EXPOCITY " was opened . It is a SC that Mitsui Fudosan to deploy wide-area shopping center " LaLaport " is engaged in . Coverage to shop all of more than 350 to be opened in the SC, and interviewed , and detailed report the same SC. And we were thorough analysis of the " Aeon Mall Tokoname " ion Mall is positioned as inbound correspondence and entertainment strengthening of favorite . Currently , through two major SC reports of topic , we see through the future of Japan's SC.

2016年度の中間決算が出そろった。小売業110社の中間決算解説により、好調企業と不調企業の分かれ目と要因を分析する。また、スーパーマーケットの好調組であるマルエツ、カスミを擁するユナイテッドスーパーマーケットホールディングスの上田社長に要因と次なる戦略をインタビューした。その他、イオンが重点地域と位置付ける東アジアのベトナムに新たにオープンさせたイオンモールベトナムの解説レポートを掲載した。


Interim results of the 2016 fiscal year receive enough . The retail 110 companies interim results commentary , to analyze the turning point and the factors of strong companies and upset company . In addition , we interviewed the factors and next strategy is a strong set of supermarket Maruetsu , Ueda president of the United Supermarket Holdings with over Kasumi . Others , posted a Aeon Mall Vietnam commentary reports that newly was opened in East Asia of Vietnam which ions positioned as priority regions .

セブン＆アイのネット戦略が始動した。11月、同社はセブンイレブンはじめイトーヨーカドー、西武百貨店などグループ店舗とネットを融合させた「omni7」を立ち上げる。最強チェーンであるセブンイレブンを軸とした「omni7」はチェーンストアのネット戦略の新次元を見せるはず。同社の戦略を、過去の取り組み、トップである鈴木敏文氏の語録の変遷から解説した。
その他、画一化、標準化の限界面が取り上げられる中、「チェーンストア経営」の踏襲すべき点と見直すべき点を識者に語ってもらった。

Seven & i Net strategy has started . November , the company launched the " omni7 " which began Ito-Yokado , fusing the Group stores and the net , such as Seibu department Seven-Eleven . Strongest which is the chain Seven-Eleven was the axis " omni7 " is supposed to show a new dimension of the net strategy of chain store . The company's strategy , I was commentary from the transition of the past efforts , Mr. Toshifumi Suzuki is the top of the sayings .
Others , standardized , in the limit surface of standardization is picked up , I had told the experts the point to be reviewing a point that should be followed in the " chain store management" .

ウォルマート、CVSヘルスケアは1位、2位を維持。テスコ、カルフールが陥落。代わって世界3位の流通業に躍り出た「アリババ集団」。世界流通業ランキング最新版と最新ニュース100で、激変する世界流通業の現在をレポートした。その他、コストコ、イケアなど日本で増店を続ける外資系小売業の最新戦略を解説した。

Wal-Mart , CVS health care first place , to maintain the second place . Tesco , Carrefour is fall . And it jumped to the distribution industry of the world third place on behalf of " Alibaba Group" . In the world distribution industry rankings latest version and the latest news 100 , We were reporting the current world distribution industry that upheaval . Others , Costco , We explain the latest strategy of foreign retailers continue to increase store IKEA , such as in Japan .

イオンが進める「業態革新」とは。セブン＆アイが進める「オムニチャネル」の狙いとは。三越伊勢丹のさらなる「インバウンド対策」とは。今年上半期の流通業界の話題を主要企業の戦略から解説した。その他、「核売場」「商品分類」など小売業の基礎知識をサミット、ニトリ、ユニクロなどの先端企業の売場を例に具体的に解説した。

Aeon promote the " business model innovation " is . Seven & I advances the aim of " omni channel" . Further Isetan Mitsukoshi as " Inbound Measures" is . We describe the topic of the distribution industry the first half of this year from the strategy of leading companies . Others , was commentary "nuclear department " a basic knowledge of the " commodity classification " such as retailer Summitstore , Nitori , specifically as an example the department of tip companies such as Uniqlo .

イオン、イトーヨーカドーから三越、セブンイレブン、そしてH&M、IKEAの外国資本まで、日本における国内外各社の有力小売業の戦略店舗50をピックアップした。「商品政策」「（オムニ対応など）チャネル政策」の視点から企業の戦略性と方向性を解説した。その他、アウトレットモールの2大企業である三井不動産、三菱地所の両トップにこれからの出店政策と集客対策を聞いた。

Aeon , Mitsukoshi from Ito-Yokado , Seven-Eleven , and H & M, to foreign capital of IKEA, we picked up a strategic store 50 domestic and foreign companies of leading retailers in Japan . Were describes the strategic and direction of the company from the point of view of the "product " policy " ( Omni  , etc.) channel policy " . Other , Mitsui Fudosan the Mitsubishi Estate　are  two large companies of outlet mall , I heard the future of store openings policies and attract customers measures on both companies .

約20年間で6割に縮んだ総合スーパー（GMS）。イオン、イトーヨーカドーは、2大流通グループと称されるが、業績をけん引しているのは、ショッピングセンター、コンビニ、金融事業。中心業態であるGMSはともに不振にある。代わって、ドン・キホーテ、イズミ、西友などが好調だ。こうした企業が強さは、従来のGMSにはないものだ。それは何かを分析した。
その他、アジアへの出店強化を掲げるイオンがインドネシア1号店として「BSD CITY」を開設した。一番乗りレポートを掲載した。

General Merchindize　Store shrunk to 60% in about 20 years (GMS). Aeon , Ito-Yokado , 2 referred to as a large distribution group , are you towing business performance , shopping centers , convenience stores , financial services . GMS is a central business category is in both slump . Instead, Don Quixote , Izumi , such as Seiyu(walmart Japan) is doing well . These companies have strength , something not in traditional GMS. It was analyzed something .
Other , Aeon listed the opening enhancements to East Asia has opened a " BSD CITY " as Indonesia No. 1 store . It posted a first one report .

イオンが展開する2大ショッピングセンター。埼玉県越谷市の「レイクタウン」と沖縄県の「ライカム」。前者は日本最大ＳＣとして華々しくオープンしてから7年後の大改装。後者はリゾート対応型のＳＣとして新規オープン。県内人口140万の沖縄に合って、年間入店客数1200万人を計画する。2大ＳＣのレポートにより、日本のこれからのＳＣのあり方を探る。

2 super regional shopping center Aeon is deployed . Saitama Prefecture Koshigaya of " Lake Town " and Okinawa Prefecture " Rycom " . The former large renovated since the spectacularly opened as Japan's largest SC after seven years . The latter is a new open as SC resort corresponding type . The match in Okinawa Prefecture population 1.4 million , is planning a 12 million people a year customer traffic . 2 by the large SC of the report , we explore the way of the SC from this of Japan .

28期連続増収増益、日本を代表するホームファッションチェーンとなったニトリ。中国進出、銀座への初出店、若手社員による「未来会議」など創業者がなしえなかった施策を次々と打ち出す白井社長に、同社の近未来を語ってもらった。その他、イオンによる完全子会社となったダイエーが首都圏、近畿を拠点にどのような復活を果たすのか。新社長となった近澤氏、その他本部長などキーマンにインタビューした。

28 years sales and profit growth , Nitori , which became the home fashion chain to represent Japan . China foray , first opened to the Ginza , the " future conference " Shirai president to hammer out one after another the measures founder did not  without such as by younger employees , we had talked about the near future of the company . Other , Daiei  which became a wholly owned subsidiary by the Aeon , or fulfill what revival based in Kinki and Metroporitan area . Chikazawa , who became the new president , was interviewed key people and other Division .

東京オリンピックに向けて、急増する訪日客。都心部の百貨店、専門店中心に家庭電気製品、化粧品などの売れ行きが急増中だ。「インバウンド」と呼ばれるこうした需要を確実にとらえる店舗間バトルが始まっている。そのほか、菓子など食品の一部に、日本ならではの商品が思わぬ支持を集めている。インバウンドＷＡＲＳは日本の良さを再発見、アピールする戦いでもある。
そのほか、西友ＣＥＯのスティーブ・デイカス氏の特別インタビューを掲載。

Visit customers who towards the Tokyo Olympics , to surge . Department store of the city center , shop center in household electrical appliances , but sales are rapidly growing , such as cosmetics . Store between battle to capture these demand surely called " inbound " has begun . In addition, in some foods such as confectionery , Japan unique products has attracted the support that unexpected . Inbound WARS re- discover the goodness of Japan , is also a battle to appeal .
In addition, posted Steve Decasu 's special interview of SEIYU CEO.

戦後70年の歴史は、商業近代化の歴史でもある。1844年、世界最初の流通業である生協からオンライン小売業までの歴史を知ることが近い将来の流通業を見通すことにもなる。流通業の過去・現在・未来、とチェーンストアの基本用語までを網羅した「入門知識」。そのほか、Ｈ＆Ｍジャパン、ドン・キホーテ、ＤＡＩＳＯのトップインタビューにより、現代の消費動向を明らかにする。

The history of post-war '70 is also the history of commercial modernization . 1844 , from the co-op is the world's first distribution industry is knowing the history of up to online retailers also becomes possible to foresee the near future of the retail industry . Past, present and future of the distribution industry , and was covering up to basic terms of chain store " Introduction to knowledge" . Other , H & M Japan , Don Quixote , by the top interview DAISO, to reveal the modern consumption trends .

「わが社はお客さまのもの」（ライフコーポレーション　清水会長）、「社員が楽しく働ける会社を追及」（平和堂　夏原社長）、「改善では間に合わない。作り直しが必要」（しまむら　野中社長）などなど。各界、各地を代表するチェーンのトップ16人が流通業の未来を語る。「ＢＥＳＴ　ニューストア」は2015年に見るべき店をショッピングセンター、総合スーパー、ホームファッション、ホームセンターごとに解説した。

"Our thing of customers " ( Life Corporation Shimizu chairman ) , " employees pursue happily able to work company " ( Heiwado Natsuhara president ) , " not in time an improvement . Reworked need " ( Shimamura Nonaka president ) and so on. Various fields , the top 16 people in the chain to represent the country talk about the future of the retail industry . " BEST New Store" I was describes the shop should look in 2015 shopping center , supermarkets , home fashion , every home improvement .

今月号よりカラ―ページを大幅増。最新店舗や売場、演出と品揃えなどの店頭技術を細やかに解説。第1号は「イオンモール岡山」の徹底解剖。次世代GMSとSCの姿をレポートした。その他、流通再編、人手不足、セブンイレブンの好調に象徴される地域密着主義の台頭などなど。現在の流通構造大転換の未来を予測した。

Significantly increase the page - visual from this month's issue . Latest stores and sales floor , finely and explain the over-the-counter technology , such as production and assortment . No. 1 thorough dissection of " Aeon Mall Okayama " . we were report the appearance of the next generation GMS and SC. Others , distribution restructuring , labor shortage , etc. rise of neighbourhoodmarketing that are strong symbol of Seven-Eleven . we predicted the future of the current distribution structure great transformation .

welcia、United supermarket Holdings。イオンによる寡占化がドラッグストア、スーパーマーケットの各分野で進みつつある。イオンの市場寡占化戦略をレポートした。また、消費増税後の成果を問う流通業174社の中間決算をまとめた。
welcia, United supermarket Holdings. Oligopoly by ion is progressing in the fields of drug stores , supermarkets . The report market strategy of ion . In addition , the distribution sector 174 companies interim results of asking the results of post- consumption tax increase

今月号は、8兆円の市場規模と言われる住居関連雑貨分野を取り上げた特集「日本の住関」を筆頭に、消費増税後でも好業績を上げている事例を中心にした特集「売れてる会社は『なぜ強い？』」の２大特集に加えて、仕事をテーマにした「採用難を乗り切る作業改善」と「今さら聞けない流通仕事術」と盛り沢山の４特集です。
This month's issue, the 8 trillion yen feature that took up residence general merchandise market size of the "Japan of living institutions" led, featured "are selling that centered on the case that has raised a good performance even after the consumption tax increase company, in addition to two major feature of "Why strong? '", is a 4 featured plenty on the theme of work and "work improvement survive the adoption flame" and "too late to hear not distribution work surgery".

今月号は、各業態のトップ企業４社を徹底分析する「ナンバーワンの軌跡」と、日本と海外の最新情報をまとめた「オムニチャネル世界標準」、そして「シニア対応のウソとホント」、「グローバル小売業ランキング100」の４大特集です。
This issue is, "really lies and senior correspondence" and "locus of the number one" to thoroughly analyze the four companies leader in each business category, summarizes the latest information on Japan and overseas and "omni-channel world standard",, "it is a feature of the four major global retail ranking 100 ".

今月号は、流通業の基礎知識を再確認する「流通力診断テスト300」を筆頭に、ウォルマートの現状報告「それでも学ぶウォルマートの革新」、業態の競争力を伸ばす改装、増税後も売れてる会社の４特集です。
Renovated led to re-check the basic knowledge of the distribution industry a "distribution force diagnostic test 300", to extend "Innovation of Wal-Mart to learn still" status report of Wal-Mart, the competitiveness of the business category, this month's issue is, companies that are selling also tax increases after it is a 4 featured.

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【重要：『販売革新デジタル版』販売終了のお知らせ】この度、2017年2月号をもちまして AppleNewsStand / Magzter での販売を終了致しました｡ご利用いただきましたお客様に、心より御礼申し上げます。今後の『販売革新デジタル版』のご利用につきましては、2017年3月現在「楽天Kobo」、「GALAPAGOS STORE」、「Amazon Kindle本」のサイトにて取り扱いがございますので、ご検討いただけると幸いです。サービスのご愛顧、誠にありがとうございました｡

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販売革新（Revolution in Retailing） Magazine - April2016

販売革新（Revolution in Retailing） Magazine - April2016

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