OOH, DOOH and Outdoor Advertising are common acronyms used for Out-of-Home Marketing. The actual power of OOH as a Marketing channel is often under-estimated. The amount of outreach in terms of dollars spent on it can sometimes achieve better results than the traditional media.  As Singaporeans are always on-the-go, what other advertising mediums can better connect with consumers than one that is nearest to them? This issue contains several case studies from the main players in the OOH industry on successful applications of OOH campaigns with trackable results.

Artificial Intelligence is all around us and we use it consciously or subconsciously, a few hundred times a day. Needless to say, AI is fast changing the marketing industry and shaping how businesses reach out to consumers. 

Marketers today will need to manage the changes brought about by AI applications. How can marketers integrate AI in decision making? And how does one navigate the jungle of hundreds of vendors and sites pushing AI-powered solutions to business challenges? 

In this issue, we explore the current state of AI in the industry. For this issue of Industry Chat, we interview practitioners on how AI and data has impacted their marketing strategy and operations. We speak to PR director from e-tailing giant Zalora to get his perspective on how the company leverages AI in decision making. We also get some tips from comScore’s Joe Nguyen on how to look at big data. Enjoy reading!

Have you noticed our new look? We've gone bigger! We believe in evolving in order to stay relevant. And you, our readers, can evolve with us. Organisations and their brands need to constantly communicate with their clients. Sometimes, the communication is one-way. But as you will read in this issue, that will have to change. Our Editor-in-Chief states thus, "The customer journey has changed tremendously in recent years. Technology and social media has given rise to many more opportunities for interaction and engagement. Each touchpoint is an opportunity for a company to engage, connect and remind consumers of why they love your brand." So read on and don't forget to provide feedback!

In this issue of The Singapore Marketer, we dive into Digital Marketing and Digital Transformation, an emerging area that many marketers have had to transition into. Whether we are digital natives or digital immigrants, cultivating a digital mindset and harnessing data that will help drive our digital campaigns are vital skills for digital marketing success.

Read on to find out more about how to keep up with the rapid evolution in Digital Marketing with Scott Bales, leading digital and innovation consultant and TEDx keynote speaker. We delve into data collection strategies that will help drive more effective digital marketing campaigns. 

Happy reading!

This issue might have come late but we promise it's worth the wait! Read on to learn more about the secrets of how Content Marketing can open the floodgates to stunning marketing success! With content marketing being one of the most hotly discussed topics these days, this issue will surely excite you with much food for thought over the coming months. There are also other very insightful and enriching topics presented in this issue. Dr Ken Hudson shared about Thinking Switches, on how you can switch from one mode of thinking to another and back again. Professor Sonja Prokopec expounded on Experiential Marketing in the luxury retail sector and talks about the three ways to engaging luxury consumers. Happy New Year and Happy Reading!

October Issue of The Singapore Marketer may come slightly late but we have packed in a series of interviews from marketing gurus, including the Father of Modern and Future Marketing Marketing, Professor Philip Kotler. Professor Kotler addressed the some of the most commonly asked questions such as 'How does the 4Ps of Marketing still applicable to today's context of Marketing?" and "What are the marketing rules in disruptive times like today?" Brand Storytelling remains the main theme for October issue as we would like our contributors to share some storytelling techniques that can help you better reach out to your customers in the upcoming festive seasons.

We are surrounded by Neuromarketing on a daily basis, be it on a product label or advertisement. Reading this issue may help you save some bucks in your wallet as a consumer! If you are a retailer or marketer, absorb some tips to draw your customers in now!

There is no doubt that social media is a good way to reach out to people especially in this Facebook, Instagram and Snapchat dominated world. However, have you thought of its appropriateness? How many people deliberately go to the various social media platform in search of their favourite watch or apparel? You often see sponsored ad in social media channels, but are they really effective? Think again. There may be other ways to reach out to your target audience subtly yet more effectiveness and long lasting. Flip on the pages if you are keen to read about them!

As a jumpstart to the new year, MIS would like to wish all readers a Happy New Year! Big Data & Analytics is the backbone of most marketing activities in 2016 and years ahead of us. Have you wondered what are the data trends in 2017 and how to win big with the customers using data? We are here to guide. Packed in this issue are quick tips and interviews with data guru from Microsoft as well as content master from Hootsuite Media Inc. Don't miss the first issue of 2017 as we have geared up for greater content in the new year. Cheers!

Are you playing the digital "catching" or already at the front of the race? Whatever it is, don't stop! Someone will catch up before you know it... Technology evolved in lighting rate, keeping yourself updated on the latest tools will equip you with the knowledge to find the right one for your business or brand. Now you don't have to search everywhere for the manual, we have everything you need in this issue! What are you waiting for?

Writing a good piece of content is both an art and science. It takes creativity, strategies and tools to map out a good piece of write-up. Download a copy of the July issue as you will definitely pick up some tips and tricks to make your content stand out from the mess!

Marketing techniques are constantly evolving and tools are invariably transforming, all of which will pose ongoing challenges of renewal for marketers to stay relevant in the game. 

What does 2016 hold for social media users? We will expect to see new technologies fundamentally changing the way we interact with social media, opening up new and more options to shopping and enabling us to share ever-more vivid, real-time experiences. By now, if you are still interested to know more, download the full issue and grasp all the tips for your social media campaign!

We have gathered interesting finds in this issue! Did you know men and women are motivated by different marketing information? You can read on marketing tactics to appeal to the various genders emotionally and hence leave a greater impression in their purchase lifecycle. This is also a star struck issue as we had the honour to interview the celebrity couple with the sweetest tooth and loveliest cupcakes business, Daniel Ong and Jaime Teo. The Singapore Marketers managed to dip in and get the couple to share their secret recipe to marketing success and to keep the cupcakes business ever so vibrant.

It is not surprising for organisations to view PR as an afterthought and to favour other marketing tactics that can easily be tracked and measured. Without a long-term PR element in your marketing strategy, you will constantly be hunting for customers instead of farming for customers' loyalty. Check out the latest PR practices and strategies that can be used in your marketing mix and bring your company to the forefront!

Search Engine Optimisation or SEO has completely taken over the game of marketing. In this issue of The Singapore Marketer, we are bringing your company name from LOST to FOUND using the SEO algorithm. Many companies are investing on SEOs, but how can they do better to push up their search ranking. We have articles to tell you how! Apr-Jun 2015 issue is fresh out-of-oven. Download a copy now! 

This issue focuses on Content Marketing! It is claimed that Content is still the King after all. Flip through the pages and you can easily find out why.  Here's something you cannot miss out as well! We have a special feature on Professor Jagdish N.Sheth, a recognised thought leader who has been called by Dr Philip Kotler as a 'renaissance think". Prof Sheth shared his view points on marketing China product. Download this latest issue now!

We know it is a tough job to find a magazine that packs mainly direct marketing articles in 52 pages. We prepared it for you! Direct Marketing in compliance with PDPC and How to Reinvent Direct Marketing that Sells are articles that might help you to gain deeper insights. Most importantly, The Singapore Marketer has featured an interview with Ms Pauline Ng, a gorgeous and young entrepreneur, who is the Found & Managing Director of Porcelain, The Face Spa. She shared on her secrets to build a strong presence in the digital and social space. Download your copy now!

As we are shifting to a new paradigm in Online Marketing, what should Marketers be concerned about? In this issue of The Singapore Marketer, learn on how IT impacted online Marketing and the Dos and Don'ts of managing Online PR disaster. More insightful articles on Online Marketing are packed in this issue. 

Online Marketing encompasses a number of activities which are often most effective when an integrated approach is adopted. In this issue of The Singapore Marketer, there are articles on Marketing Automation, Interview with Spotify's Director of Asia, Ms Sunita, the impact of IT on Marketing Online Marketing, Managing Online PR disasters and etc.

In this issue of The Singapore Marketer, we will bring your attention to building a long lasting relationship with your existing customers, while growing your base at the same time. The two big words "Customer Loyalty" has to be earned and kept. New section! Every issue, a featured member will be asked on their experience in the arena of Marketing.

The Singapore Marketer Magazine Cover - October - December 2018 Edition

October - December 2018

The Singapore Marketer Magazine - October - December 2018

The Singapore Marketer Magazine Cover - July - September 2018 Edition

July - September 2018

The Singapore Marketer Magazine - July - September 2018

The Singapore Marketer Magazine Cover - April - June 2018 Edition

April - June 2018

The Singapore Marketer Magazine - April - June 2018

The Singapore Marketer Magazine Cover - January - March 2018 Edition

January - March 2018

The Singapore Marketer Magazine - January - March 2018

The Singapore Marketer Magazine Cover - October - December 2017 Edition

October - December 2017

The Singapore Marketer Magazine - October - December 2017

The Singapore Marketer Magazine Cover - July - September 2017 Edition

July - September 2017

The Singapore Marketer Magazine - July - September 2017

The Singapore Marketer Magazine Cover - April - June 2017 Edition

April - June 2017

The Singapore Marketer Magazine - April - June 2017

The Singapore Marketer Magazine Cover - January - March 2017 Edition

January - March 2017

The Singapore Marketer Magazine - January - March 2017

The Singapore Marketer Magazine Cover - October - December 2016 Edition

October - December 2016

The Singapore Marketer Magazine - October - December 2016

The Singapore Marketer Magazine Cover - July - September 2016 Edition

July - September 2016

The Singapore Marketer Magazine - July - September 2016

The Singapore Marketer Magazine Cover - April - June 2016 Edition

April - June 2016

The Singapore Marketer Magazine - April - June 2016

The Singapore Marketer Magazine Cover - January - March 2016 Edition

January - March 2016

The Singapore Marketer Magazine - January - March 2016

The Singapore Marketer Magazine Cover - October - December 2015 Edition

October - December 2015

The Singapore Marketer Magazine - October - December 2015

The Singapore Marketer Magazine Cover - July - September 2015 Edition

July - September 2015

The Singapore Marketer Magazine - July - September 2015

The Singapore Marketer Magazine Cover - Apr-Jun 2015 Edition

Apr-Jun 2015

The Singapore Marketer Magazine - Apr-Jun 2015

The Singapore Marketer Magazine Cover - January - March 2015 Edition

January - March 2015

The Singapore Marketer Magazine - January - March 2015

The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion. 

It's now FREE on Magzter for a limited period only! Get yours now! 

1. You agree that the use of Magzter.com, the application and its services, are at solely at your own risk. Neither Magzter.com nor its associates nor employees nor third party content providers guarantee that the service will be completely uninterrupted or error-free or foolproof against miscreant activities. Nor do they warranty that you will get the exact results as expected or promised by the website or product.

11. THE SERVICE AND ALL PUBLICATIONS ARE PROVIDED ON AN 'AS IS' AND 'AS AVAILABLE' BASIS. MAGZTER, ITS AFFILIATES, SUPPLIERS, LICENSORS AND AGENTS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, NEITHER MAGZTER NOR ITS AFFILIATES, SUPPLIERS, LICENSORS OR AGENTS, MAKES ANY WARRANTY THAT (I) THE SERVICE WILL MEET YOUR REQUIREMENTS, (II) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, (III) THE INFORMATION THAT MAY BE OBTAINED FROM THE USE OF THE SERVICE OR THAT MAY BE CONTAINED IN THE PUBLICATIONS WILL BE ACCURATE OR RELIABLE, OR (IV) THE QUALITY OF ANY PUBLICATIONS OR THE SERVICE WILL MEET YOUR EXPECTATIONS. YOU ARE SOLELY RESPONSIBLE FOR OBTAINING AND MAINTAINING RELIABLE INTERNET CONNECTIVITY AND YOUR DEVICE. MAGZTER IS NOT RESPONSIBLE FOR YOUR INABILITY TO DOWNLOAD CONTENT. ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICE IS DONE AT YOUR OWN DISCRETION AND RISK AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM MAGZTER OR THROUGH OR FROM THE SERVICE SHALL CREATE ANY WARRANTY.

2. You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

2.You will maintain and promptly update that information to keep it true, accurate, current and complete. You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account, including the selection and use of all content and services.

3. In no event will Magzter.com or any person or entity or third party involved in the creation, production and distribution of the content on the website and the application be liable in contract or legally for any damages, including and not limited to, direct, indirect, incidental, special, and consequential incurred to you while or on using Magzter.com. By registering on the website or downloading the application, you agree that the provisions mentioned in this section shall apply to all use of and content on the website and the application.

3. Without prior written or authorised permission from Magzter, you should not modify, copy, distribute or sell any content obtained from Magzter as everything published here is the proprietary property of Magzter or its licensors. As such unauthorised use may also violate applicable laws including copyright and trademark laws, Magzter strictly prohibits these and will terminate your access and account if any such illegal activity is proved or detected. You should also stand liable for the damages caused by these unauthorised activities. Except as permitted by the Publication's lawful owner, you acknowledge that you do not acquire any ownership rights by downloading Publications accessed through the Service. Except as explicitly required under copyright law or permitted by the features of the Service you may not modify, reverse engineer, publish, transmit, display, participate in the transfer or sale, create derivative works of, or in any way commercially exploit or provide to a third party the content of the App, the Publications, or any portion of them without the express permission of Magzter and the owner of such content. We do not grant you any licenses, express or implied, to the intellectual property of Magzter or Magzter's licensors.

5. You specifically acknowledge that Magzter.com is not liable for any kind of defamatory or offensive or illegal conduct of other users or third parties or their content and that the risk of injury from the foregoing rests entirely with you.

8. Magzter reserves all rights to monitor the content published and inputted by you for the purpose of determining whether you are compliant with these terms and conditions and other operating rules determined by Magzter. Magzter has the right to take decisions about the content and delete them at its own will.

9. Magzter is a distributor and NOT a publisher of the Publications and so Magzter has no editorial control over the content, including opinions, advice, statements, services, offers etc., that is represented in the magazines. So Magzter will not take responsibility for the accuracy or the reliability for any information or facts provided therein or that is made available through the service, by anyone other than authorised Magzter employees who are acting on their official capacities. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered by the Service, are those of the respective author(s) or publisher(s) and not of Magzter. Magzter will not be liable for any loss or damage caused by your reliance on information obtained through the Service or from the Publications. The Service may contain links to other Internet sites and third-party resources and Magzter does not assume any responsibility or liability for communications or materials available at such linked sites. These links are provided for your convenience only. You are solely responsible for understanding any terms and conditions that may apply when you visit or place an order through a third-party site.

Choose your favorite titles from 40+ exciting categories

Details of the objectionable content, including its link on our platform

Download your favorite titles and read them offline, anytime and anywhere

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines and newspapers from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from {{magCount}} best-selling international titles.

Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

In the event that you encounter any objectionable content on our platform, we have put in place a grievance redressal policy to address your concerns.

Magzter Inc. (“Company”, “we”, “us” or “our”) knows that you care about how your personal information is used and shared. Please read the following privacy policy (the “Policy”) to learn more about our privacy practices. By visiting any of the websites operated by the Company, and any sub-domains thereof, or using any of our mobile applications and other methods of content distribution (collectively, the “Service”), you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Magzter is committed to providing a safe and secure platform for our users. Please note that Magzter is merely a platform for publishers to distribute their content. We do not control or endorse the content published on our platform. We cannot be held responsible for the actions of our publishers or their content.

Magzter is not responsible for compensating any party that has suffered damages or incurred costs due to any content, or part of the content, that violates their rights. Magzter is not liable to face any legal action in civil court for any violation of rights caused by any content, or part of the content, that infringes the rights of a third party.

Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Name

Note: This will only share the cover and the publication information, but not the content.

Please fill out this form if you need any help regarding publishing your content on Magzter

Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.

This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

This title is included with your Magzter GOLD subscription

To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

The Singapore Marketer Magazine - July - September 2015

The Singapore Marketer Magazine - July - September 2015

In this issue

The Singapore Marketer Magazine Description: