<div style="page-break-before:always; page-break-after:always">The new brand identity gives HomeLane a sharper brand persona aimed at creating greater relatability with its home-buying customers. According to the company&rsquo;s research, consumer preferences have evolved following the increasing influence of international video content and wider access to information through the internet and frequent travelling. This has resulted in Indian consumers raising the bar on home aesthetics. As a technology-based home interior service provider, HomeLane undertakes all customer inquiries through its website portal.HomeLane&rsquo;s new brand identity uses the gem-shaped mnemonic as a metaphor for a consumer&rsquo;s home interiors journey and its myriad phases. At the heart of this journey is their dream home &mdash; a fusion of their ideas, hopes and possibilities. With their expertise and experience, HomeLane offers to bring this dream home to life. Through this rebranding exercise, HomeLane is reinforcing its promise of a strict 45-day delivery of all customer projects. In case of any delays, HomeLane promises to pay its customers rent for every day of delay till handover. In addition to the 45-day delivery promise, the HomeLane Guarantee also includes safety, quality &amp; best price promises.HomeLane&rsquo;s rebranding initiative also coincides with the company&rsquo;s plans to scale up its operations through the franchisee and retail distribution model for a wider presence across India. The franchisee and retail distribution models will allow HomeLane to efficiently scale up operations from the current 10 cities to more than double its operational footprint, covering over 25 markets by the end of the calendar year 2021. This will enable HomeLane a much better penetration into a sector that&rsquo;s primarily dominated by unorganised players.

HomeLane unveils new brand identity, plans operational scale-up across 25 top markets over the next 12 months

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Architect and Interiors India

DESIGN DEBATE NEW IDEAS SET SAIL IN SCENIC GOA

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THE VERSATILITY OF VENEERS

LET THERE BE LIGHT

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