New Age Bathrooms - As Stylish As They Are Practical

New age fittings are combining form and functionality to ensure bathrooms are as stylish as they are practical.

- Bindu Gopal Rao

A bathroom fixture is a permanent feature that completes the bathroom atmosphere: from showers to bathtubs, soap dispensers to shower curtains and other shower accessories; bidets, toilet seats, toilet roll holder, taps to wash basins; bathroom mirrors, bathmats, towel bars and holders and textured wall coverings, every accessory in the bathroom adds sophistication to the personal space.

NEW LAUNCHES

The market for bathroom fittings is growing and a slew of new launches is the perfect testament to this. Root, for instance, is a comprehensive range of brassware designed by Design Studio VitrA and manufactured in Turkey, featuring basin mixers, shower mixers, and bath mixers in four finishes. "We recently launched the Hiera showerhead where one can experience a shower inspired by nature. Hiera creates a personal spa experience in your shower with different water flow options and the chromotherapy feature to ensure physical, emotional, and spiritual relaxation. With a unique design and two different size options to fit the dimensions of your shower area, it transforms bathrooms," says Serhan Ates Yagiz, Country Manager, VitrA Bathrooms India. Euronics recently launched two new series in the Washroom Accessories category - Nero and Ambria. Nero, a black matte series, and Ambria, a gold series, were exclusively designed for the high-end market. Abhishek Jain, MD, Euronics, says, "We are always looking to innovate and bring new concepts to the market, the prime segment being the automation and sensor-operated product line. Since last year, we have launched products like Sensor Bidet, Automatic Cistern and many other products especially catering to women, like sanitary panels and pad dispensers. Additionally, our R&D team is continuously working to come up with solutions to convert manual equipment into automatic without the need for extra plumbing costs and civil work."