It would be easy to slip unknowingly into a style that becomes our firm’s identity. But we fight it. The easy way.
– Farah Ahmed, Co-founder, FADD Studio
“Think outside the box” is a cliché we’ve all come to know over the years. As designers, we’ve all used it, and as students, we’ve all been advised it. However, at our studio, we’ve come to believe and design with the notion that there is no box!
Whether it’s a client or a journalist, the first question we’re always asked is, “What is your style?”. Our reply is always, “We don’t have one!”. We do not work in just one direction, or with just one set of materials, or only with a certain colour palette, or design a singular style. It would be easy though, to do so; to cut and paste a certain set of rules from one project to the other. It would be easy to slip unknowingly into a style that becomes our firm’s identity. It would be easy to stagnate. But we do not. We fight it. The easy way. And now it’s become our nature, and it’s almost effortless. We take our direction from the client’s preferences because its ultimately something that they will live with or experience day in and day out. From there, with our stubborn sensibility, desire to be authentically original, and reluctance to repeat, we curate a design aesthetic that is singular and bespoke for them. We’ve strived to do this from the very first day we decided to create FADD Studio.
This story is from the Volume 9 Issue 3 edition of Home & Design Trends.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Volume 9 Issue 3 edition of Home & Design Trends.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
BUILDING SPATIAL DIALOGUES
In conversation with the powerhouse duo Lijo Jos and Reny Lijo, who dare to break away from accepted design norms and introduce new ideas, forging a path for themselves in the field of architecture
in Balance
Design has always been our first love. It is a vital part of our existence and the fundamental reason we get along
..AND THE LEGACY LIVES ON
Sanchit Arora trains his young eyes towards creating an architectural identity through fantastical concepts. We chart how the architect has propelled the trajectory of RENESA, the studio founded by his father Sanjay Arora, towards being touted as one of the leading avant-garde design firms in the country
UNCONVENTIONALLY MINIMAL
Shivani Ajmera and Disha Bhavsar, the dynamic co-founding duo of Quirk Studio, have forayed their way into the world of interior design with their quirky and unconventional ideas... inspiring many young designers to follow in their footsteps
AN EXPERIMENT IN THE MAKING
Birju Shah, Pooja Shah and Dhaara Shah converge to form Studio-in-Dtale, an Ahmedabad-based design atelier that crafts, creates and pushes the boundaries when it comes to AvantGarde design
THE NEW AGE PURIST
with everything veeram Shan does, ne aims to find equilibrium between luxury and earthiness. From architecture to fashion to product and landscape design, his prowess is impressive and innovative. We meet up with one of the future torchbearers of Indian design
TELLING IT LIKE IT IS
Behind the dramatic overtures and picture-perfect vignettes, there is an incredible amount of work that goes into the realisation of any design. In her most candid conversation yet, designer Iram Sultan lifts the veil on the glamour to reveal the details that make the big picture
TO BE YOUR OWN MUSE
Every project by MuseLAB frontrunners Huzefa Rangwala and Jasem Pirani is a deep dive into research and exploration. For this feature, they probe their past, with an unwavering eye on the future
THE STORY OF AN INDIAN LEGEND
Canna Patel, Founder and Chairperson, HCP Interior Design, is an institution in herself. Over the years, she has diligently worked to reshape the design narrative, be it with her public architectural designs, commercial outings, or residential projects. Canna is a beacon of inspiration. Here she tells us her story, how she started and down to this point in time when her firm has been appointed as the interior sub-consultants for the Central Vista Project, including the New Parliament Building.
THE GREEN ARCHITECT
What drew young Benny Kuriakose into the world of design?