Bringing old Hollywood glamour to a beachside town on the west coast of the Gulf of Thailand, The Standard has opened its newest hotel in Hua Hin.
From the architecture and landscaping to interiors and uniforms, the meticulously curated design reflects the brand’s signature playfulness, while respecting the local culture, nature and heritage.
Drawing references from the midcentury roots of The Standard’s first waterfront property in Miami Beach, each area of the hotel is infused with the key pillars of design, colour and voyeurism.
The beachfront property features 171 guest rooms and suites, 28 pool villas, three restaurants and a holistic spa centre and mud lounge.
Surrounded by lush gardens filled with native flora, The Standard, Hua Hin occupies a prime location only a short stroll from markets and restaurants in the city centre.
Captivated by the serene beaches and natural beauty of the area, members of the Thai Royal family built summer palaces in Hua Hin in the 1920s, boosting the popularity of the town as a seaside retreat.
The design of the resort was overseen by The Standard’s internal team in collaboration with Bangkok-based practice Onion Architects.
Studio Freehand worked on the interior design of the villas and public areas while Shelley Kwok Design House was responsible for the guestrooms and restaurants.
“We worked closely together to create a unified experience and are thrilled to have collaborated with some of the best in the business,” says Verena Haller, Chief Design Officer of Standard Hotels.
According to her, the most important milestone was the initial design story, which was created in-house.
This story is from the Issue 123 edition of d+a.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 123 edition of d+a.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Tailored For The Curious Explorer
The new Alma House at the New Bahru enclave reflects the collaborative spirit of a school environment.
Eco And Egalitarian
Can a building represent a culture? Berrel Kräutler Architekten's sensitive renovation of the Embassy of Switzerland in Singapore stimulates discourse.
Building A Green Home
This semi-detached house by Zivy Architects explores passive tropical design, the delight in architecture and the issues of multi-generational living.
The Natural Balance
Inspired by the serene beauty of dewdrops, the Antao Collection by Villeroy & Boch transforms bathrooms into wellness sanctuaries, combining sustainability with timeless elegance.
Inspiring Creativity And Exploration
The new Hafary House at Lavender reflects the brand’s vibrancy and innovation, as well as provide an inspiring and engaging space for customers.
Home Is Where The Heart Is
A vacation house is reimagined for a multi-generational family to gather for holidays in the bucolic setting of Yongjia in Zhejiang, China.
balancing act: nature and humanity
In this inspiration-led series, we asked Jay Liu and Alex Liu, co-founders of Right Angle Studio, to dream up a unique interior concept using mainly items from Space Furniture.
rethinking, remaking, reframing
Aoki Akio, the founder of DESIGNART TOKYO discusses the importance and legacy of Tokyo's eminent art and design event, particularly for young creatives.
rebuilding communities
Shift2024, the much-anticipated conference returns with a stellar line-up of prolific architects making their mark in Asian urban design.
unparalleled italian craftsmanship
Filippo Arnaboldi, Chief Executive Officer of Frette, tells us how this luxury lifestyle Italian brand is moving forward with times yet not forgetting about its existing legacy.