Daimler India Has Enters Used CV Market

Daimler india has entered into the used CV market.

- Bhushan Mhapralkar

Amid the ‘unlock down’ scenario, Daimler India Commercial Vehicles (DICV) has announced its entry into the used CV market with an intention to increase its reach further. A logical move by the Daimler Group company as the sale of new CVs sputters, the attention to used CV market is expected to draw new customers as well as keep the existing ones in the same family. A new step, according to Satyakam Arya, Managing Director & CEO, Daimler India Commercial Vehicles, the move to participate in the used CV market through the ‘BharatBenz Exchange’ business vertical will also enable the CV maker to leveraging its growing customer base and nationwide dealer network other than supplementing its existing new vehicle sales. Offering a platform where customers can exchange their used vehicles of any brand for new or used BharatBenz vehicles, ‘BharatBenz Exchange’ is currently limited to the intermediate-, medium- and heavy-trucks range. A programme for buses would be announced soon. Open to exchange of other brands of intermediate-, medium and heavy-duty trucks with BharatBenz trucks of their choice, DICV’s exchange business builds on the fact that over 100,000 BharatBenz trucks and over 3000 BharatBenz buses have been sold by it in India since its entry into the Indian market in 2008.