Tesla's Cybertruck
Motown India|December 2019
garners ₹180 crore in bookings within 5 days of unveiling
Tesla's Cybertruck

For Tesla, the US-based electric car company, the cash registers seem to be ringing all the time. Sometime on November 22, 2019 the company unveiled its latest product, a weird looking vehicle that goes by the name Cybertruck. By November 27, according to a tweet by the company’s CEO Elon Musk, bookings had crossed 250,000 units for the vehicle. The booking amount could stood at $ 25 million or Rs 180 crore. This is bizarre by any automotive standards.

On twitter, Musk has described the cybertruck as a “Better truck than an F-150, faster than a Porsche 911…” Musk has almost 30 million followers on Twitter.

After the unveiling, Musk tweeted that “Cybertruck is our last product unveil for a while, but there will be some (mostly) unexpected technology announcements next year”. And as for its very plain look with no major aerodynamic styling, he tweeted, “Reason Cybertruck is so planar is that you can’t stamp ultra-hard 30X steel, because it breaks the stamping press”. For the massive bookings, he commented through his tweets that it was achieved “With no advertising & no paid endorsement”.

In just two days of the unveiling in the US, Tesla received 146,000 bookings for the Tesla Cybertruck. The booking amount was around $ 14.6 million. That translates to around Rs 104.50 crore or Rupees 1.04 billion.

Musk tweeted on November 24 that within two days his company had garnered 146000 orders with 42 per cent choosing dual, 41 per cent choosing tri and 17 per cent choosing single motor.

This story is from the December 2019 edition of Motown India.

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This story is from the December 2019 edition of Motown India.

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