LARGE ON PERSONALITY, SMALL IN STATURE.
To say it has personality would be an understatement. We’re talking, of course, about Hyundai’s latest addition to its SUV lineup, the ’18 Kona. While it may appear late to the game, as Americans’ desire for cars dries up and the small and compact SUV classes explode, Hyundai was strategic in when and how it went about releasing Kona into the wild. Taking the more measured approach ensured that Kona wouldn’t just be another among the crowded field, but rather be the best.
This story is from the September - October 2018 edition of Truck Trend.
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This story is from the September - October 2018 edition of Truck Trend.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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