Large And In Charge

THE ALL-NEW NAVIGATOR HAS EVERYTHING IN ITS LOCKER TO BECOME THE BEST THREE-ROW LUXURY SUV MONEY CAN BUY. BUT FIRST, CAN SOMEONE PLEASE EXPLAIN THOSE CURIOUS LINCOLN/ McCONAUGHEY COMMERCIALS TO ME?

- Imran Malik

I was of the opinion that the most abstract television commercials were for perfume. Whenever one would interrupt the football, it’d feature beautiful people in completely unconnected scenes which made no sense or had any context whatsoever. They were in a different class of bizarre — until those Lincoln adverts starring MatthewMcConaughey began showing up... I still haven’t the foggiest what they’re about and nothing makes my head scratch more than these one minute art shows. Take for instance the one he did for the all-new 2018 Navigator; it’s a luxurious SUV with a bold-yet-elegant exterior, a plethora of tech, and a potent turbocharged V6 — yet the ad doesn’t convey any of this. All we’re shown is the award-winning actor beating the steering wheel as if he’s playing the bongos. Want to know a little more about the newbie? “Alright, alright, alright” (sorry) allow me to fill in the finer details.

Some consider the Navigator, introduced in the late Nineties, to be the original luxury SUV and it would be if several fancy models, including the venerable Range Rover, hadn’t come before it. So what if it isn’t the first? As of right now, I can’t think of anything else that’s better than this large, premium SUV which boasts best-in-class levels of power, luxury and prestige to go with an indulgent interior and captivating exterior.