How on earth do you improve on that? By talking to the people who already have one, of course. It was discussions with existing owners and the global dealer network that had a major influence on the genesis of the 37; these focussed on two key points. One was that access to the lower deck could be improved and the levels of natural light boosted to make it a more pleasant place to sit, and the other, as co-founder Jan-Erik Viitala points out, was that owners use their boats to supplement other hobbies. “We have found more and more that owners are using their boats to help them enjoy other forms of adventure,” he explains, “It might be paddle boarding or diving but it could also be land-based activities such as mountain biking or skiing, for example.”
This story is from the June 2020 edition of Motor Boat & Yachting.
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This story is from the June 2020 edition of Motor Boat & Yachting.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Lofoten or Bust- Part 4- Grandezza owner Per Harrtoft heads back to Sweden after an epic 3500nm adventure deep into the Arctic Circle to visit the mythical Lofoten islands
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