The podcasting industry was no different: Audience numbers soared, and the ad dollars followed.
In the US alone, advertising revenue more than doubled, to $1.5 billion, from 2019 to 2021, according to PwC. Globally the number of podcast listeners jumped 40%, to 384 million, in the same period, EMarketer estimates.
This story is from the June 20, 2022 edition of Bloomberg Businessweek US.
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This story is from the June 20, 2022 edition of Bloomberg Businessweek US.
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