But What If There Aren't Plenty Of Fish in the Sea?
Bloomberg Businessweek|May 16, 2022
Investors say Forever Oceans’ technology will help build a new kind of marine farm
Priya Anand
But What If There Aren't Plenty Of Fish in the Sea?

Off the western coast of Panama, near a town called Puerto Armuelles where Chiquita Banana once had a major presence, Forever Oceans is preparing to harvest and sell almost 3 million pounds of yellowtail to sell in filets or for sushi. While the eight-year-old startup’s product is seafood, its executives spend a lot of time talking about the innovation that goes into the floating cages where its fish spend their lives. The company will succeed, they say, because it has improved the core technologies, from specialized enclosures to sensors and robotics, needed to raise large amounts of seafood farther out in the ocean than traditional fish farms.

Investors’ hunger is increasing for startups with big plans for food. Venture capitalists plowed more than $39 billion into food-related tech companies in 2021, double the amount they put into the sector the year before, according to Pitchbook Data Inc., a research company. More than half that funding went to digital grocers and online marketplaces, natural targets for investors accustomed to assessing software companies that build consumer products. But there’s also growing interest in sustainable food production. Fish farming, which grew 527% from 1990 to 2018, according to the United Nations, is poised to become an even larger part of the supply chain. The UN said in a 2020 report that about 34% of fish stocks were overfished. According to the World Bank, the figure is much higher, at 90%.

This story is from the May 16, 2022 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the May 16, 2022 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BLOOMBERG BUSINESSWEEKView All
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023