Inspirato LLC’s new subscription model, starting at $2,500 a month, made it an easy decision for the Lockwoods, who split time between Denver and Coronado, Calif. “Booking a trip usually came with an overwhelming feeling of ‘Where do I start?’ but now it’s like a shopping spree,” says Phil, a 47-year-old marketing agency owner.
While the rest of the tourism industry hangs on for dear life, private travel clubs are on the rise. Booking activity at Inspirato is 30% higher year over year. Its competitors, Exclusive Resorts LLC and the Essentialist, reported record-breaking membership sales in 2020.
This story is from the January 25, 2021 edition of Bloomberg Businessweek.
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This story is from the January 25, 2021 edition of Bloomberg Businessweek.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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