Charging Up The Classics
Bloomberg Businessweek|January 14, 2019

Garages around the world are refitting vintage cars with electric batteries. It’s a boost of style and speed that’s totally plugged in.

Jason Clenfield and Chisaki Watanabe
Charging Up The Classics
Osamu Furukawa’s garage is full of gorgeous electric cars, but none of them is a Tesla. There’s a yellow 1977 Volkswagen Beetle alongside a rare three-wheeled Messerschmitt from the 1950s in cherry red, and both are in buttery-smooth working order. The bodies may be antique, but their engines have been replaced with electric motors and batteries. “This is about how fun a car can be,” says the 47-year-old mechanic.

Furukawa’s shop on the outskirts of Tokyo, Oz Motors, is one of a dozen or so boutique garages around the world that specialize in “EV conversions,” the process of turning an automobile with a combustion engine into one powered by electricity. They’ve sprung up from London to Southern California, all catering to a growing number of car fanatics who enjoy classics but want more power, reliability, and fuel efficiency.

“The guys who come into our shop tend to be forward- thinking, progressive,” says Michael Bream, proprietor of EV West, a garage near San Diego whose clients include tech executives and Hollywood types. “They’re looking for a way to differentiate themselves in a car that has some history.”

Electric-car conversions have been around since the ’60s, when hippies and engineering geeks began trying to power old cars with stacks of golf-cart batteries, using generators salvaged from airplanes as motors. During the oil crisis of 1979, Michael Brown founded Electro Automotive near Santa Cruz, Calif., with his wife and business partner, Shari Prange, and went on to sell thousands of do-it-yourself conversion kits. They had a bumper sticker that said: “GM can’t build this car, but you can.”

This story is from the January 14, 2019 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the January 14, 2019 edition of Bloomberg Businessweek.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BLOOMBERG BUSINESSWEEKView All
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023