Behind an arched stone facade in Heidelberg, Germany, Natalie Grams spent years welcoming patients into bright rooms with plastered white walls and hardwood floors. As a homeopathic physician, she listened to their concerns and prescribed tinctures, ointments, and little white pills for their ailments. People trusted her, and Grams was certain that these nontraditional treatments (echinacea for colds; arnica for muscle pain) made them better.
For her, homeopathy was more than a profession. It was something she accepted on faith and an essential part of her identity. She treated herself homeopathically and her young family, too. “I was convinced that homeopathy could heal everything, really everything,” Grams says.
Then one day in 2013 at a nearby lake, Grams fell violently ill with a viral infection. Under different circumstances, she might have turned to a tincture or those little pills, which homeopaths call globules. But there was no time. Her fever was spiking, and her sense of reality was fading away. Her family called an ambulance. Bumping along the potholed country road, the medics tried to distract Grams by inquiring about her work. When she said she was a physician, they asked what field of medicine. Vulnerable and scared, she couldn’t bring herself to tell them. These are real doctors, she thought. They save lives. They were saving her life. She couldn’t do what they did. What, then, did that make her? So she lied and said she was a general practitioner.
This story is from the October 18 - 25, 2021 edition of Bloomberg Businessweek.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 18 - 25, 2021 edition of Bloomberg Businessweek.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers