Wildlife Acoustics helps ecologists track vanishing critters. Now it's enabling hobbyists to tell which ones are left.
One of the best instruments scientists can use to map climate change is roughly the size of a thumb— and adorable. The humble tree frog (genus Hyla) has proliferated from Florida to Alaska, yet it’s a delicate critter. Its disappearance from a habitat is an early warning that the place is becoming deforested, drier, or simply hotter. But tree frogs tend to hide from people tramping through the woods, and many possess camouflage, making them tough to spot. They’re a lot easier to hear.
That’s where Wildlife Acoustics Inc. comes in. With creatures around the globe telling the story of climate change, Wildlife is one of the few companies listening. Some 36,000 of its audio recording and transcription devices dot the wilderness, tracking animals’ movements by the sounds they make, from North America’s frogs to the birds that brave the ice pack of the North Pole, from the bat-thick belfries of Britain to the depths of the Gulf of Mexico, where oil drillers have to be mindful of passing whales.
After a decade selling devices mostly to study nature’s early-warning systems, the company has begun trying to expand its market to binocular-packing bird watchers and other hobbyists. “We found a niche for something that no one else bothered to pursue,” says Ian Agranat, Wildlife’s founder and chief executive officer. “And there’s upside from here as we get into the citizen-science side of things.”
This story is from the August 28,2017 edition of Bloomberg Businessweek.
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This story is from the August 28,2017 edition of Bloomberg Businessweek.
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