During the pandemic, when buying fashion online became all the rage, retailers were (forcibly) ushered into an era of technology. Adoption and adaptation of technology became a no-brainer for brands and retailers who wanted to stay in business.
The use of technology has seamlessly integrated itself into the fashion retail industry in the post-Pandemic world and brands and retailers are realizing that when it comes to connecting with customers and boosting their bottom line, technology is in style.
Mobile apps, Big Data, new age inventory management and supply chain solutions are some innovations that most forward-facing brands have adopted in the last two years. IMAGES Business of Fashion brings to you chic technologies that can help you sharpen your fashion retail journey.
Generative Al
AI- the simulation of human-like problem-solving and decision-making within a machine is redesigning fashion, with tools such as chatbots and personalized recommendations now in commonplace.
After generative AI's breakout year in 2023, use cases are emerging across creative industries, including fashion. Capturing the value of this transformative technology in 2024 will require fashion players to look beyond automation and explore its potential to augment the work of human creatives as per the BoF & McKinsey State of Fashion Report 2024.
Generative AI will change the way we design, produce, merchandise, cost, market, and possibly wear fashion. It could help optimize production floors. It could diversify marketing. 2024 will be the year to see how companies meaningfully implement AI within their own processes.
Augmented Reality
This story is from the February 2024 edition of Business Of Fashion.
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This story is from the February 2024 edition of Business Of Fashion.
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