DISNEY+ HOTSTAR’S decision to go free for all its mobile phone subscribers was not entirely unexpected. This comes right after JioCinema aired the Indian Premier League (IPL) without charging its subscribers a single rupee. The strategy is driven by an underlying confidence that the money lost on subscriptions will be recouped through advertising, and marks a new front in the war between the two largest over-the-top (OTT or streaming) platforms in India to grab more eyeballs at any cost—in fact, at no cost to the user.
This story is from the July 09, 2023 edition of Business Today India.
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This story is from the July 09, 2023 edition of Business Today India.
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