EVERYBODY LOVES A GIFT. That’s the basic principle for businesses looking to build a customer base or entice existing customers into spending more. And it also holds true for elections in India, where political parties go all out to bring in votes by promising schemes and incentives that can run into a few thousand crores of rupees, if not more, that eventually come out of the taxpayers’ pockets.
Not surprisingly then, the recent state elections saw promises of doles and new schemes flying thick and fast. From farm loan waivers and government jobs to free education, higher cooking gas subsidy, financial packages for women, laptops for collegegoing students and reverting to the Old Pension Scheme (OPS), political parties left no stone unturned in trying to win voters during the recent assembly elections in the states of Mizoram, Chhattisgarh, Madhya Pradesh, Rajasthan and Telangana (see chart ‘On Offer: A Reading of Poll Promises’). Prior to that, assembly elections in Uttar Pradesh and Karnataka also saw such promises.
That’s not all. Bowing to popular demand, the government had as part of the Union Budget 2023-24 set up a four-member committee led by Finance Secretary T.S. Somanathan to review the New Pension Scheme (NPS) for government employees. More recently, the central government has extended the free food grain subsidy scheme by another five years at an estimated cost of ₹11.8 lakh crore.
The stage is now set for the General Elections in 2024 and the state polls are expected to help political parties assess how far the promises of freebies helped them in getting votes. For instance, the freebies offered by the Congress in Karnataka are seen to have contributed to its win, while the BJP’s Ladli Behna Yojana is seen to have given it the edge in Madhya Pradesh.
This story is from the January 07, 2024 edition of Business Today India.
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This story is from the January 07, 2024 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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