Whisky or gin?" was the first question that bartenders would ask me when I frequented food and beverage outlets in Mumbai. Off late, they have started serving either a Paloma in a highball glass or a classic Tequila Sunrise. One can even order from a dedicated tequila menu at fine-dine establishments. I have observed recently that consumers are now enjoying tequila and mezcal, after a long spell of loyalty to vodka and gin which were their favoured drinks for a long time.
Experts in the industry have confirmed that tequila and mezcal are now being appreciated in all kinds of ways on the rocks, with a splash of water or in innovative cocktails. Tequila in the past was treated with negative connotations but has come full circle in India. Today, we have the pleasure of indulging in some extraordinary quality agave spirits in our country.
WHAT BROUGHT ABOUT THE CHANGE
A host of factors from celebrity endorsements in the West to purported health benefits and the overall premiumisation of the liquor industry have all played a major role in making tequila and now mezcal, as the spirit of choice for most alcohol drinkers.
A IS FOR AGAVE
Both tequila and mezcal are made from agave plants. Spirits made using Mexico's agave plants are the only ones that can be called tequila and mezcal, thanks to their GI status. Agave is grown in other countries too and even in India along the Deccan plateau with a different plant called Agave Americana and alcohol made from these are called agave spirits.
This story is from the October 2022 edition of Business Traveller India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2022 edition of Business Traveller India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Radisson Blu Hotel, Dubai Media City
The 246 beautifully appointed rooms offer a tranquil retreat for discerning guests.
The Westin Hyderabad Mindspace
This is an exceptional destination for travellers seeking an upscale experience in Hyderabad.
Shangri-La Dubai
Shangri-La Dubai is the perfect starting point to explore the city's dynamic energy
Mandarin Oriental, Macau
Whether for business or leisure, a stay at this prestigious hotel is sure to leave a lasting impression of elegance and refinement.
The Abu Dhabi Edition
The Abu Dhabi Edition is an unrivalled waterfront sanctuary ushering in a new era in the bustling cityscape
Culinary Confidential
Renowned chefs from around the country share their favourite recipes, revealing the heartfelt stories and cherished memories behind each dish
AIR MILES
Business Traveller India speaks to Shivani Parikh, founder of Shivanii about inclusive fashion, breaking traditional design norms and more.
OUT OF OFFICE
A round up of London's top spots for remote workers
ELEGANCE UNWOUND
Amidst the symphony of precision engineering and timeless design, luxury watches unravel tales of sophistication and opulence on every dial. Here is Business Traveller India's curation of some of the most luxuriously unique time-pieces.
NAVIGATING THE WINGS OF CHANGE
Trends reshaping the Aviation industry.