World premiere of Franchise Freedom had the oceanfront night sky of Miami Beach abuzz with 300 flying drones. Studio Drift and BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach
Studio Drift presented their latest work, Franchise Freedom, a flying sculpture in partnership with BMW to hundreds of stunned guests at South Beach, Miami. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.
“Everything can be simulated in animation and virtual reality, but we think there is an importance in creating real experiences that you can feel and see with your own eyes in the real world, not only through a screen”, says Lonneke Gordijn, co-founder of Studio Drift, Amsterdam, about the general mindset and approach of Studio Drift.
This story is from the January 2018 edition of CEO India.
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This story is from the January 2018 edition of CEO India.
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