With premium performance yachts Lexus plans to expand into new areas of lifestyle and recreation. With this thought in mind, the brand has unveiled a running proof-of-concept for a Lexus Sport Yacht.
A brief for an open sport yacht for recreational day-touring with six to eight guests, powered by twin high- performance Lexus V8s and with advanced styling and handling was given to the Lexus Design Center in Toyota City, Japan. In the summer of 2015 concepts from the design team were evaluated by Senior Managing Officer Tokuo Fukuichi, Chief Officer of Global Design and President of Lexus International Co., Senior Managing Officer Shigeki Tomoyama in charge of the Toyota Marine Department, and President Toyoda.
“This concept for a Lexus Sport Yacht allowed us to explore how Lexus design language could be applied to a maritime lifestyle,” said Yoshihiro Sawa, executive vice president of Lexus International.
“For the Lexus Design Center this project has been very exciting. The effort is valuable to us as it stirs our creative energies and pushes our imagination to design and lifestyle possibilities outside of the automotive realm we know well.”
The selected proposal continued to be refined throughout 2015 as the Marine Department engineered the construction and onboard marine systems.
This story is from the March 2017 edition of CEO India.
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This story is from the March 2017 edition of CEO India.
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