With rising smartphone penetration, mobile commerce is a potential opportunity in India. But is the market ready for going mobile only?
There are approximately 354 million smartphone users in India, which is almost 20 per cent of the entire nation’s population. This percentage is slowly growing, and in another five years or so, our lives are bound to be dominated by mobile devices. Currently, a smartphone with all the updated features, including 4G connectivity, is worth only ₹7,000.
Along with the introduction and advent of budget smartphones, e-commerce has taken several steps forward in recent years; Indian consumer shave a wide range of choices in brands when it comes to online shopping. They can shop for clothes, gadgets, and entertainment at the touch of a button; the amount of work that can be done by means of a 6-inch smartphone screen is truly phenomenal.
E-retailers like Flipkart, Myntra, Amazon, etc., are taking the initiative to tap into this ever growing market; as a result, all of these brands have mobile apps. A mobile-only business model is definitely something that these e-commerce giants would have considered.
Customer perspective: a worthwhile experience:
This story is from the October 2016 edition of CFO.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2016 edition of CFO.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
If I Were Not A CFO...
If I were not a CFO, something else I’d rather be... We set out to find the dream alternate profession that our top CFOs would like to be in. The results were surprising. Find out for yourself and also what other dreams they harbour...
...In Armed Forces I Would Be!
...In Armed Forces I Would Be!
...An Investor In Body & Soul I Would Be!
...An Investor In Body & Soul I Would Be!
...A Musician I Would Be!
...A Musician I Would Be!
“There is no bubble in The e-commerce space”
The word bubble is cropping up in the industry only because many companies are yet to find a way to profitability, feels Prabhakar Sunder, CFO, Voonik.
New Business Models in These Changing Times
New business models poised to change the way the world transacts have Sugata Sircar, CFO and Country Finance Partner, Greater India Zone, Schneider Electric India excited. In this article, he discusses Circular Economy which can radically change business models in the near future.
India is on a much better footing now
Kunal Kundu, India Economist, Societe Generale, on what makes India a bright spot amid gloomy times and why it can’t afford to be complacent. Excerpts...
Global Round Up
Trump Bans 7 Countries From Entering US, Faces Heat From Across the World.
Budget 2017-18 Tough or Tepid?
The jury is still out on Budget 2017-18 as experts read the fine print. While the government has earned kudos for its continued focus on fiscal consolidation and balanced and broad reform agenda, there are also narratives of discontent.
Gaar, by Its Very Nature, Has the Potential of Leading to Uncertainty and Litigation
Jyotsna Sharma, CFO, Sandvik Asia, speaks her mind on crucial issues concerning the finance fraternity in India at the moment.
