Artificial Intelligence And Evolution Of Affiliate Marketing

Over the years affiliate marketing has shaken off the shady connotations added to its name and has emerged as one of the biggest and most sophisticated digital marketing platforms globally.

- Neha Kulwal

A lot of this exponential growth is owed to the performance-based nature of affiliate marketing. For easy understanding, affiliate marketing works on the principle where person A refers someone to an online product and if the other person buys the product based on that recommendation, person A receives a commission, the more the connections, the more the traffic, and the more the revenue.

In the digital arena that we inhabit now, Artificial Intelligence is on the rise. AI, which mimics human cognition, has become a part of our internet habits. IT giants, app developers and software engineers are researching into the ever-expanding possibilities and uses of AI. It already is an important player across the digital landscape, providing cost-effective optimization and management of key processes. Needless to say, it has also touched the platform of affiliate marketing.

AI Easing Pain of Affiliate Managers

As the term affiliate suggests, this marketing platform thrives on establishing relationships with publishers, who connect to the customers and keeping tabs on it. Since client networks are huge in size, managing them is very difficult. To ease this, managers can use AI chatbots which would be helpful in answering the questions of publishers. They will provide the managers with timesaving alternatives, almost acting like their assistants. This concept can also be used by publishers and advertisers to create a better relationship with the visitor.

In a way, through AI, affiliate marketers are creating trust amongst their network. The experience provided by the marketers is highly personalized. This quashes the thought of risk in the mind of the visitor.