REDINGTON (INDIA) CONNECTING THE DIGITAL DOTS
Dalal Street Investment Journal|June 21, 2021
The company’s rich product portfolio consists of diversified brands and diversified product categories under the same brand. Its footprint in multiple markets ensures diversification as well as continuous improvement. As such, it is on a clear path towards big-time growth
REDINGTON (INDIA) CONNECTING THE DIGITAL DOTS

Redington (India) has been instrumental in incubating and shaping India’s technology distribution business through its various stages of evolution over the years. The company has transited from a volume distributor of IT products to a leading value-added distributor in the country. Currently, apart from distributing computing devices meant for consumers, it also provides customised solutions from the world’s leading technology vendors through its VAR and SI partners to help corporates address their business challenges and deliver outcomes that lead to enhancement of productivity and better experience for their individual customers.

Redington (India) collaborates with leading global technology innovators to help bring these technology solutions for businesses across India. The company has on board a team of certified experts who work with system integrators and value-added resellers countrywide. Also, Redington (India) is a leading supply chain solutions’ provider for global brands of IT hardware and peripherals. The distribution ecosystem for IT products has played a crucial role in taking the technology and its products within easy accessibility of all classes of the Indian consumer. Commencing with an operation of three branches and 25 dealers in 1994, Redington (India) today reaches out to its channel partners through 81 sales locations and 147 warehouses.

This story is from the June 21, 2021 edition of Dalal Street Investment Journal.

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This story is from the June 21, 2021 edition of Dalal Street Investment Journal.

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