Affle (India) Limited started its business operations back in 2006 and was successfully publicly listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) on August 8, 2019. Affle Holdings Pte Ltd. (AHPL) based in Singapore is the promoter of Affle India and its investors include Microsoft, D2C which is a NTT DoCoMo subsidiary, Itochu, Bennett Coleman and Company (BCCL), and others. Affle India is a global technology company which focuses and aims to improve returns on marketing spend along with delivering contextual mobile ads and reducing digital ad fraud, thus addressing consumer privacy expectations. The company has two business segments, namely, consumer platform and enterprise platform.
Affle India’s consumer platform primarily provides services related to new consumer conversion such as acquisitions, engagements and transactions through relevant mobile advertising, re-targeting existing consumers for completing transactions for e-commerce companies through relevant mobile advertising as well an online to offline (O2O) platform which can convert online consumer engagement into in-store walk-ins. Affle India’s consumer platform is used by business- to-consumer (B2C) companies across industries, including e-commerce, fin-tech, telecom, media, retail and FMCG companies directly and indirectly through their respective advertising agencies.
This story is from the March 02, 2020 edition of Dalal Street Investment Journal.
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This story is from the March 02, 2020 edition of Dalal Street Investment Journal.
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