![Bozoma Saint John – 'You Want to Be Well-Known'](https://cdn.magzter.com/1422355276/1689588997/articles/OSDUZCGsI1689662357613/Bozoma-Saint-John.jpg)
If you know Bozoma Saint John's name, that is not by accident.
Yes, she's held high-profile corporate roles-working as the global CMO of Netflix, CMO of Endeavor, chief brand officer of Uber, head of marketing of Apple Music and iTunes, and head of music and entertainment marketing at PepsiCo. But now that she's working independently, she's happy to say that when she took those jobs, she was very intentional about being visible in them. She got press. She received industry awards. And that's because she believes very strongly: If you don't get attention for your work, you'll just be overlooked.
"People still say I'm self-centered," she says. "Well, if I'm not self-centered, who am I supposed to be centered on? Who? Please tell me it's not you."
Saint John wrote a memoir earlier this year, called The Urgent Life, about her work, the loss of her husband to cancer, and her message that people should live their lives with intentionality. In this conversation, we discuss how to get what you want-even if it makes you uncomfortable-and how the hardest paths can prepare you for the greatest achievements.
You're well-known for working at some of the world's biggest companies. What was your strategy for building your career?
Oh my gosh. Let me tell you this. This applies for everyone, but especially for women trying to become a better-known executive. One of the most undervalued ideas is: When you are better known for the things you do, your value goes up.
I became an expert at negotiating how public-facing I can be on behalf of the company. Because the moment you are hidden underneath somebody else, or you don't get the credit for the work that you're doing, the less you are known for your expertise. And you want to be well-known for the things that you do, so people come and seek you for your next job.
This story is from the July - August 2023 edition of Entrepreneur US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July - August 2023 edition of Entrepreneur US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![Doing Good Is Good for Business](https://reseuro.magzter.com/100x125/articles/8754/1728519/G6Ur63s1I1718106888942/DOING-GOOD-IS-GOOD-FOR-BUSINESS.jpg)
Doing Good Is Good for Business
Want to grow your franchise? Invest heavily in your community.
![You're Never Out of Options](https://reseuro.magzter.com/100x125/articles/8754/1728519/Cx4jOwzS11718109895107/YOURE-NEVER-OUT-OF-OPTIONS.jpg)
You're Never Out of Options
An entrepreneur's path is never simple or easy-but you have more opportunities than you think.
![YOUR NEXT RECRUIT COULD BE A ROBOT](https://reseuro.magzter.com/100x125/articles/8754/1728519/VuLFj1TF11718109555472/YOUR-NEXT-RECRUIT-COULD-BE-A-ROBOT.jpg)
YOUR NEXT RECRUIT COULD BE A ROBOT
Across the franchise industry, brands are putting AI to use in all kinds of novel ways. From customer service to better marketing and quality control, here's how brands are taking the leap into automation.
!['MY JOB IS TO KEEP THIS BRAND HOT'](https://reseuro.magzter.com/100x125/articles/8754/1728519/o13DwM3Mg1718108997294/MY-JOB-IS-TO-KEEP-THIS-BRAND-HOT.jpg)
'MY JOB IS TO KEEP THIS BRAND HOT'
Taco Bell's new CEO is, in his words, \"not the dictionary definition of a CEO.\" But he has a vision for how to keep their winning streak going.
![These Franchise Trends Are Hot!](https://reseuro.magzter.com/100x125/articles/8754/1728519/H6wJMYwNx1718107021085/THESE-FRANCHISE-TRENDS-ARE-HOT.jpg)
These Franchise Trends Are Hot!
If you're looking to buy a franchise, start with this list. We break down 10 of the industry's hottest trends, and more than 400 brands to choose from.
![How He Opened 10 Franchises in 10 Years](https://reseuro.magzter.com/100x125/articles/8754/1728519/sI398iqWv1718106797136/HOW-HE-OPENED-10-FRANCHISES-IN-10-YEARS.jpg)
How He Opened 10 Franchises in 10 Years
After being laid off twice in two years, Josh Grinstead became a GYMGUYZ franchisee and now makes more than $1 million in annual revenue. Here's his playbook.
![Busting 3 Major Franchising Myths](https://reseuro.magzter.com/100x125/articles/8754/1728519/a8RDEarez1718106489315/BUSTING-3-MAJOR-FRANCHISING-MYTHS.jpg)
Busting 3 Major Franchising Myths
Is franchising really just for the affluent looking for a turnkey, \"easy\" path to success? No, no, and no!
![Which Franchise Model Is Right for You?](https://reseuro.magzter.com/100x125/articles/8754/1728519/JrPiJyKxN1718106241646/WHICH-FRANCHISE-MODEL-IS-RIGHT-FOR-YOU.jpg)
Which Franchise Model Is Right for You?
There are two big ones: You're either a location-based business, or you're service-based. Here's how to decide between them.
![Ready to Own Your Own Business?](https://reseuro.magzter.com/100x125/articles/8754/1728519/qsobsazXX1718106135327/READY-TO-OWN-YOUR-OWN-BUSINESS.jpg)
Ready to Own Your Own Business?
This magazine is designed to help you. Here's how.
![Charities Are Getting Down to Business](https://reseuro.magzter.com/100x125/articles/8754/1682502/YFdhgFdpY1716814221932/CHARITIES-ARE-GETTING-DOWN-TO-BUSINESS.jpg)
Charities Are Getting Down to Business
Nonprofits are struggling. That's why more charitable leaders are taking a page from their for-profit peers-and learning how to make money.