AMAZFIT BIP U PRO
Entrepreneur magazine|June 2021
An Affordable Smartwatch for Gen-Z. With over 60 dedicated sports modes, Amazfit Bip U Pro is an unmistakably omnipotent smart wear.
Puneet Kapani
AMAZFIT BIP U PRO
A few months back, Huami rolled its much-anticipated smartwatch Amazfit Bip U, which made its mark in the smartwatch market. But in no time, the smart wearable technology company has come up with an upgraded version of its smartwatch called Amazfit Bip U Pro. To tap the Gen-Z market, the company has priced the watch less than Rs 5,000, which will surely be a deal-breaker.

In terms of design, display, and looks, there isn’t much difference between Amazfit Bip U Pro and Amazfit Bip U. However, the most noticeable addition in the company's latest budget smartwatch is the built-in GPS and support to Amazon Alexa voice assistant, which is still missing in many of the watches priced under Rs 5,000. Huami floated the Amazfit smartwatches to cater to activity and fitness tracking, and we can say Amazfit Bip U Pro fits reasonably well in this series. To cater to all people from all walks of life, Amazfit Bip U Pro is packed with 60 dedicated sports modes like dance, cricket, equestrian, and curling.

DESIGN AND DISPLAY

Amazfit Bip U Pro has a 1.43-inch display with a 302 x 302 resolution and a coat of Gorilla Glass 3 that acts as a protection against regular scratches. There is a silicone strap attached to the dial to make it look classy. The Bip U Pro comes in pink, black, and in fetching green shades.

The 1.43-inch display has large bezels around it, coupled with a digital crown-style button on the right side. The side button can perform multiple operations like turning on the screen, opening the menu, powering on, going back, and more. Even the long-press functionality of the side button can be customized as per the user’s need.

This story is from the June 2021 edition of Entrepreneur magazine.

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