Whether it is whiskey, vodka, gin or rum, there have been some noticeable shifts in the liquor business in India. The trends which are causing seismic shifts are being introduced by popular Indian liquor brands which are relooking to understand Indian customers and give them an experience high in the space.
On one hand, the rise in casual dining restaurants and experimentative drinking has splurged the industry. On the other hand, drinking at home has become entertainment of sorts. The focus is on discovering new moments during which the consumers are pouring their favorite liquor. Furthermore, the digital revolution has also altered the way liquor companies interact with the consumer, changing the marketing and customer engagement rules forever. Famous liquor brands like McDowell’s No.1, White Mischief, and Kingfisher in India can be ranked most consummated liquors. But, we should also be proud of our breweries and distilleries like Radico Khaitan, Som Distilleries and Amrut Distilleries for brewing some of the finest alcohols in and across India.
POURING PREMIUMNESS AND HERITAGE
While consumers want to have something new on the table, emerging companies like Aspri Spirits, leading importers and distributors of some of the finest brands of wines and spirits, are launching the most acclaimed and awarded single malt ‘Glen Grant 10 Y’ and ‘Glen Grant 18 Y’ in India. With over 200 global brands being distributed by them, the group clearly understands the need of luxury/premium liquor and international brand appeal for the Indian customers.
This story is from the July 2017 edition of Entrepreneur magazine.
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This story is from the July 2017 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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