There’s an unusual excitement among fans as the kookiest movie – The Addams Family – is set to disrupt the big screen come October. That’s not all! The animated feature comedy film, based on the characters created more than 70 years ago by American cartoonist Charles Samuel Addams, is being developed for mobile gaming experience for the first time. A renowned film studio Metro-Goldwyn- Mayer (MGM), who currently owns the rights to produce and distribute the movie, has signed an interactive licence agreement with Hong Kong-based mobile games developer Animoca Brands-owned Pixowl to develop a branded intellectual property (IP) game – The Addams Family Mystery Mansion – for global iOS and Android mobile users, with its launch timed strategically with the movie.
WATCH, PLAY, LOVE
“We like The Addams Family as a brand because it appeals to people who know the brand,” Animoca Brands Co-founder and Chairman Yat Siu tells Entrepreneur Asia Pacific. Animoca’s The Addams Family Mystery Mansion will be a freemium mobile game, which means that users can download and play the game for free of cost but will have to pay for additional features such as an instant upgrade. It will have features of simulation games, similar to those city-build, per se, type of games – such as FarmVille, CityVille, Clash of Clans – where one manages their buildings, environment, troops, etc. “In this case, you can get transformed into the world of The Addams Family and experience what it’s like to be back with the characters. And, of course, it will have some elements of comedy, fun, humour, along with bringing back a lot of nostalgia,” Siu says.
This story is from the Autumn 2019 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Autumn 2019 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How To Ask Family For Money
Your friends-and-family fundraising round doesn't have to be scary and awkward. Here's advice from one of the world's leading investors.
Data Breach Drama: When Trust Turns Costly In A Digital Age
Amid data breaches surges, Indian businesses are prone to financial and reputational fallout. Can cyber insurance emerge as a safeguard?
THE TERRAIN TAMER
Spearheading a California-based, Series D SaaS company is no easy feat. It requires a blend of ownership, innovation, and the ability to handle stress. But Anand Jain, co-founder and chief product officer of Clever Tap, finds his calm by escaping to rough terrain whenever he gets the chance-be it India or Colombia.
THE INTELLIGENT READS
Hardika Shah founded Kinara Capital in 2011 with the mission to address the acute credit gap in the micro-small-medium-enterprises (MSME) sector in India, by providing fast and flexible business capital to small business entrepreneurs. Despite operating in highly competitive and tough market of collateral free loans, Kinara Capital has been steadily growing in Hardika's leadership. In conversation with Entrepreneur, Hardika shares insights on her favourite books.
THE CURSE OF GROWING TOO FAST
FAIRE is a platform for small businesses, but it grew big the wrong way-almost becoming a $12 billion wreck. Here's how it fixed the problem, and why you should think twice before skyrocketing.
There's No Perfect Answer
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\"
Give Yourself the Gift of Time
Happy holidays! Emmy Award-winning tech expert Mario Armstrong has five recs to get more hours in the day.
How to Become a Main Street Millionaire
It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.
Want to Better Serve Your Clients? Become Them.
As a designer for brands, starting my own product company gave me a dose of humility-and it changed the way I relate to clients.
How to Succeed With Gen Z Workers
People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.
