Do you know what makes your company successful? You may think you do. Perhaps it's a certain feature, strategy, or signature ingredient. But what if you're wrong? Sometimes, letting go of what seems important becomes the very thing that drives your growth.
The process starts by listening, says Matt Hartman, partner at the seed-stage venture capital fund Betaworks Ventures. Take the opportunity to learn why you're hearing 'no' from a customer, he says. You might learn, for example, that the problem you're solving isn't big enough for people to pay for. That discovery can be followed up with a question like: If this isn't an important near-term issue, what are the top two or three problems on your mind today?”
Here are four examples that show just how transformative this change can be.
1/ When something isn't working.
This story is from the March 2022 edition of Entrepreneur.
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This story is from the March 2022 edition of Entrepreneur.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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