Chull, Let Us Party
Food & Beverage Business Review|June - July 2018

One of the many widespread disturbing realties of post-modern India is its medieval cultural baggage of repressed sexuality that is also one of the characteristics of the inherent feudalistic traits of our society.

Swarnendu Biswas
Chull, Let Us Party

In fact, it would be safe to assume that one of the several factors behind rampant crimes against women in India is the widespread repressed sexuality among Indian males, which many a time meanders into frightening perversions.

So it was refreshing to see a restobar in Gurgaon displaying the uncommon boldness to have a theme which promotes doing away with the social taboos associated with sex in our society of double standards. The name of the restaurant is also uncommon and interesting; it is Chull; a lingo associated with Delhi slang. It is located in the happening Sector 29 of Gurgaon.

A Much Needed

Space According to Shubham Gupta, the MD of Hitch Fish Hospitality Services Pvt. Ltd., the company which owns and runs Chull, “Our outlet aspires to create a destination where guests can engage in conversation around concepts considered taboo by the society, sans judgmental looks and stares. Chull is a trendsetter among the current crop of restaurants mushrooming in Delhi-NCR.”

“Chull celebrates openness but there is no place for vulgarity in Chull. Instead it wishes to inculcate the importance of safe sex amongst the youth through its quirky interiors. Many among today’s Indian youth are educated, aware and modern in their outlook, which make them open to having a conversation on any topic that is still otherwise considered a taboo in our society. With Chull, we want to create that comfort zone, that much needed space, where one can freely converse on taboo topics, over some great food and drinks. Undoubtedly it is a bold step, but at the same time we felt that we, as a society needed to create such a space,” offered Shubham.

Erotic Ambience

This story is from the June - July 2018 edition of Food & Beverage Business Review.

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This story is from the June - July 2018 edition of Food & Beverage Business Review.

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