QSR on Indian Street Food

The renowned real estate major and hospitality player Vatika Group entered the happening Indian QSR business with Nukkadwala in August 2015.

- Swarnendu Biswas

Since then this QSR chain is growing impressively. Currently, there are 10 Nukkadwala outlets across Delhi-NCR. Presently, the chain has presence only across Delhi-NCR.

“Nukkadwala began its journey in August 2015 with the launch of its first store in Vatika Business Park at Sohna Road, Gurgaon. Recently the 10th outlet of Nukkadwala was launched on 1st March, 2017, at DLF Cyber City. Our plans are to cover Delhi-NCR in the first phase and then move ahead,” stated Gaurav Bhalla, Managing Director, Vatika Hotels, while talking about the growth plans of Nukkadwala. Here it deserves a mention that all the outlets of Nukkadwala are company-owned.

The Concept Behind

It would not be far-fetched to say that the concept of Nukkadwala is inspired by the delectable variety of street food from various regions of India. “Nukkadwala’s inspiration is more than five million street vendors across India who peddle tasty dishes every day to ensure that our guests eat their way through the streets of the country,” affirmed Bhalla.

The awesome regional diversity and delectable street food offerings are the hallmarks of Indian cuisine and they manifest in the offerings of Nukkadwala outlets. The brand gives a holistic presentation of the rich gastronomic appeal of Indian street food from different regions of the country. The genesis of the brand required extensive research, involving a lot of travel to the various streets and corners across India.