It is a matter of common knowledge that the QSR market in India is growing at a rapid pace.
According to ASSOCHAM’s findings, the QSR sector in India was Rs.8500 crore in 2015, and it was expected to grow to Rs.25,000 crore by 2020. The finding was reported in October 2015. This is natural considering the maturation of globalisation in India, which has made a plethora of Indians develop a craze or even love for foreign origin products like burger and pizza.
QSR Growth
The significant growth in disposable incomes in select but sizeable pockets of urban India during the last decade-anda-half and the huge number of nuclear families in urban India having less and less time to cook at home have also fuelled the demand for QSRs in India’s food service industry, during the recent years. This is reflected by the huge popularity of multinational QSR chains like McDonald’s and Domino’s Pizza in India.
McDonald’s entered our country in 1996, and today there are about 300 outlets across India within McDonald’s brand ambit. In 2015, India became the second biggest market for Domino’s Pizza, with only the US market for Domino’s Pizza being ahead of us.
Domino’s Pizza also was introduced to India in 1996 and as on 31st March 2018, there were 1134 restaurants in India under Domino’s Pizza brand ambit, covering 266 cities across India. Jubilant Food Works & its subsidiary operates Domino’s Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka. Jubilant Food Works Ltd. launched Dunkin’ Donuts in India, in April 2012, in Delhi. Till 31st March 2018, the company had 37 Dunkin’ Donuts restaurants across 10 cities in India.
This story is from the June - July 2018 edition of Food & Beverage Business Review.
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This story is from the June - July 2018 edition of Food & Beverage Business Review.
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