TDA Luxury Toys is a prime example of a well-run luxury car dealership.
Among luxury car dealerships in Jakarta, not many have an approach as fancy as The Djakarta Auto, better known as TDA Luxury Toys. The dealership established almost a decade ago recently inaugurated its new showroom at Radio Dalam, South Jakarta. The three-story building has a minimalistic layout with its interior designed by renowned interior designer, Kezia Karin. Boasting an industrial design and lounge-like seating areas for its customers, TDA is also one of the most innovative dealerships. It is currently the only luxury car dealership that has a smartphone app that can inform customers of its new stock, specs, and prices.
Founded by entrepreneur Welly Tjandra, TDA sells a variety luxury cars, both new and used, from a range of Rp 400 million to a whopping Rp 16 billion for a race car such as the Ferrari 599 GTO, a limited-edition Ferrari that is currently the most expensive car in the collection. The dealership has an array of cars from popular luxury cars such as Range Rovers and the Mercedes-Benz G-Class to curated rare sports cars such as a Porsche 911 Carrera T with manual transmission or a classic Mercedes-Benz 190SL. Welly started from the humble beginning of opening a small showroom in Harmoni, Central Jakarta, and built his success from his ability to gain the most important factor for any customer.
This story is from the June 2019 edition of Forbes Indonesia.
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This story is from the June 2019 edition of Forbes Indonesia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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