For its fascinating landscapes, Indonesia offers attractive tourism destinations, and the industry alone is said to contribute 5.5% to the country's GDP, or around Rp 280 trillion in 2019. Although this year the figure dropped significantly due to the COVID-19 pandemic, travel demand has begun to bounce back in the past couple of months, as people have become more accustomed to the new normal and the promising news of vaccine arrival. Many are looking towards a more positive year to revive the business and continue their projects, including the state-owned PT Pengembangan Pariwisata Indonesia (Persero), commonly known as Indonesia Tourism Development Corporation (ITDC). Continuing its role in developing and managing tourism destinations in the country, ITDC is positive for its exciting agendas in 2021, particularly of hosting MotoGP and World Superbike (WSBK) in its current ongoing project the Mandalika, in Lombok.
Established in 1972, the company is known for its decades of success in developing and managing its flagship project The Nusa Dua, turning the formerly barren land in the south of Bali into a 350-hectare world-class luxury tourism complex and top MICE destination. The area hosts around 5,000 rooms from 22 hotels and villas. It has a track record of hosting international-scale events—from world beauty pageant Miss Universe 2013, APEC, and IMF-WBG 2018.
This story is from the January 2021 edition of Forbes Indonesia.
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This story is from the January 2021 edition of Forbes Indonesia.
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