Storytelling. Remember the breakthrough discovery of how storytelling helps establish an instant connection with customers? Gaining not just their attention, but their interest and in most cases their loyalty as well? The key purpose and outcome of beautiful storytelling –establishing an unbreakable connection or an unbreakable instant bond with consumers, that goes beyond features, products, services, price, and every such element associated with a business.
What was the role of that instant connection? It’s neuroscience! Several research reports have highlighted the impact of hormones like oxytocin and dopamine on human behavior. How certain external stimuli possess the power to trigger response from these hormones, which in turn suggests favorable behavioral responses.
Why did organizations shift from talking about their products to telling stories? For the very reason of striking an emotional connect and a recall, through external stimuli. Translating that school of thought in the context of the present day, isn’t it more crucial to ensure such a meaningful connect and loyalty with the workforce first, and then move on to sustaining such meaningful connects with customers in the long-term?
This story is from the November 2020 edition of People Matters.
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This story is from the November 2020 edition of People Matters.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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