‘NEIGHBOURHOOD STORES ARE CATCHING UP'
Point of Purchase|January 2020
Even in a digital-enabled shopping environment, customers prefer purchasing a home appliance in their neighborhood store, for reasons like personal rapport and after-sale service, says S Subramanian, MD, Preethi Kitchen Appliances, in a chat with Point Of Purchase.
Swaminathan Balasubramanian
‘NEIGHBOURHOOD STORES ARE CATCHING UP'

Founded in 1978, Preethi Kitchen Appliances under the brand name ‘Preethi’ is well known across 14 product categories including mixer-grinders, gas stoves, electric cookers, and table top grinders.

On the occasion of Deepavali, Preethi Kitchen Appliances launched the Preethi Zodiac 2.0 Mixer-Grinder, an upgrade of their best-seller, Preethi Zodiac Mixer-Grinder. Powered by Enrich+ Precision Grinding Menus that are programmed to have Calculated Rotation Control, the Mixer-Grinder delivers consistency and addresses the growing need for a healthier diet by enhancing the bio-availability of nutrients in daily food for better absorption.

Catering to the evolving shopper

This story is from the January 2020 edition of Point of Purchase.

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This story is from the January 2020 edition of Point of Purchase.

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