Tourism offers enormous growth opportunity in India. Agritourism, though at a nascent stage, can induce sustainable development at grassroots level and become the backbone of the Indian economy.
India has several tourism products and there is scope to innovate new emerging segments. Agri-tourism has emerged as an innovative theme that supports growth in agriculture and the rural economy. This synergy between tourism and agriculture capitalises on the combined benefits of development in agriculture as primary sector and tourism as service sector which further boosts rural employment generation.
According to World Travel and Tourism Council Report 2016, the travel and toruism sector contributed Rs 8309.4 billion to the country’s GDP which supported over 37 million jobs in 2015. The sector is expected to offer jobs to over 46 million people by 2026.
Rajasthan to lead agritourism
The Rajasthan government has decided to promote agritourism vigorously. The convergence of tourism and agriculture will not only support the farmers with additional revenue and better sustainability, but also create multiplier effect on employment generation, says a report “ Agritourism : Advantage Rajasthan” prepared by the FICCI and Yes Bank. The Report was released by Yoonus Khan, Senior Minister, Government of Rajasthan during a session on Agri-Touism at Global Rajasthan Agritech Meet(GRAM) in Jaipur.
Talking to R&M, Khan said, “ We have huge potential for Agritourism in the state. Jodhpur, Bikaner, Shekhawati, Mewar and other parts present different culture and agronomy practices. In these areas, we can have wonderful locations for tourists who want to see village and farm culture, far from the maddening crowd of cities and to know the local culture.”
This story is from the January 2017 edition of Rural & Marketing.
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This story is from the January 2017 edition of Rural & Marketing.
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