Getting referral and word of mouth could be the most effective, safest and secure way to grow your small business to a bigger one.
It is unbiased, clear and honest, which can earn you real and loyal customers who would stay with you for a long time. Of course, it depends on the type of word of mouth you are receiving about your company.
In today’s online-driven society where people are more into the virtual world than the real, having great word of mouth is of the essence. There are many businesses that run on word of mouth like Yelp. There are so many online reviews available for almost every industry and business from food to entertainment. Today almost 9 in 10 people go through online reviews before finalizing their decision of any online purchases.
So, can you maintain and earn a good word of mouth for your small business? But how? Here are some of the most effective and well-tested tricks to receive positive word of mouth for your business!
Offer Excellent Customer Service Yes, this is true. The better your customer service would be, the better you will get word of mouth for your business. After all, how you treat your customers plays a great role in turning any potential prospect into a loyal customer. If you offer a great customer service being a small business, chances are you will get more attention by your prospect and get more positive word of mouth than a big company if they cannot compete you in offering right customer service.
One wrongly treated customer can spread many negative words of mouth for your business. So it is of the essence that you should treat your customers with courtesy and respect. Train your staff to listen to your customer complaints, understand their concerns and take action accordingly to close the complaint as soon as possible.
This story is from the May 2019 edition of Small Enterprise.
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This story is from the May 2019 edition of Small Enterprise.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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