A Bold New Era
The CEO Magazine Asia|March 2021
The iconic Italian Trident name returns to its rich racing roots with its first in-house-built engine in over two decades mated to impeccable automotive luxury and design. Climb in to the maserati MC20.
Mike Huynh
A Bold New Era

All good things come to an end, and when it was finally time for Maserati to say goodbye to its longstanding relationship with Ferrari’s power units, the Modena-based luxury sports carmaker took it as an opportunity to reinvent itself. Today, the new Maserati MC20 marks the beginning of this era as one of Italy’s most formidable names in supercar craftsmanship.

Debuting at the MMXX: Time to be Audacious event in Modena, the MC20 is positioned as the successor to the equally exclusive MC12 from 2004.

First impressions reveal that it looks nothing like any other Maserati model that came before it. Under the aerodynamic-focused skin resides a special new heart in the form of the Nettuno engine, a 3.0-litre twin-turbo V6 engine positioned beyond the driver that’s capable of delivering 463 kilowatts of power and 730 Newton metres of torque. This is enough to see the MC20 reach 100 kilometres per hour in under 2.9 seconds before hitting a top speed of 325 kilometres per hour.

Despite the pandemic, a few fortunate global guests of the brand have been able to get up close and personal with the new vehicle while receiving a live seminar from Maserati’s Head of Exterior Design, Giovanni Ribotta, in Maserati’s Modena plant. It’s through this that the design and functional aspects of the Trident’s most ambitious project to date – it’s the first to feature an in-house-built engine in more than two decades – have become clear.

The car’s most defining elements include a striking new body colour called Giallo Genio, which is exclusive to the MC20 design.

This story is from the March 2021 edition of The CEO Magazine Asia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the March 2021 edition of The CEO Magazine Asia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE CEO MAGAZINE ASIAView All
Lito German Is Driving Change And Accelerating Growth For Sandbox
The CEO Magazine Asia

Lito German Is Driving Change And Accelerating Growth For Sandbox

After years in the automotive industry, CEO Lito German is now driving change and accelerating growth for importer and distributor Sandbox Middle East.

time-read
4 mins  |
September 2021
They're Pioneers In Enshrining Green Values Into Everything They Do
The CEO Magazine Asia

They're Pioneers In Enshrining Green Values Into Everything They Do

CEO Chamaiporn Uerpairojkit explains how thai plastics giant tpbi was committed to sustainability long before the government made an industry-changing announcement last year.

time-read
4 mins  |
September 2021
Maverick Unicorn
The CEO Magazine Asia

Maverick Unicorn

Spotify co-founder and CEO Daniel Ek is a textbook example of the startup gurus propelling their companies to billion-dollar valuations.

time-read
4 mins  |
September 2021
''Increase The Velocity''
The CEO Magazine Asia

''Increase The Velocity''

Adapting Camfil’s business model to work at a faster pace was critical for the business to thrive in today’s China, according to managing director Michel Moulin.

time-read
5 mins  |
September 2021
Device Manager
The CEO Magazine Asia

Device Manager

Covid-19 tore the world’s tech supply chains asunder, the effects of which are still being felt today. But through steady management and quality of work, malaysian component manufacturer analog devices has managed to thrive during the storm.

time-read
4 mins  |
September 2021
Going Antiviral
The CEO Magazine Asia

Going Antiviral

Chiaphua Industries chief marketing officer and co-founder of Germagic Hamilton Hung has transformed the appliance manufacturer into an antiviral research and development powerhouse. And he has done so with patience and vision.

time-read
4 mins  |
September 2021
Risk Vs Return
The CEO Magazine Asia

Risk Vs Return

Add pandemic fallout to a low interest-rate environment and you have a challenge for highnet-worth investors. Where might opportunities lie?

time-read
4 mins  |
September 2021
Expect The Unexpected
The CEO Magazine Asia

Expect The Unexpected

For lockton philippines insurance & reinsurance brokers ceo vic valledor, providing affordable premiums for the poorest families is vital, especially considering the recent challenges of the covid-19 pandemic.

time-read
5 mins  |
September 2021
The Ultimate Investments
The CEO Magazine Asia

The Ultimate Investments

With the global economic recovery from the pandemic underway, many analysts are suggesting now is the time to invest – but will whisky, soybeans or bitcoin find a way into your portfolio?

time-read
5 mins  |
September 2021
The Future Of Fintech
The CEO Magazine Asia

The Future Of Fintech

Covid-19 has accelerated the world’s shift to a digital economy, and airwallex co-founder and president Lucy Liu wants to make sure there are more female fintech leaders with her at the top.

time-read
3 mins  |
September 2021