In a business world where female leaders are still few and far between among the many men in executive positions, how can more women be encouraged to take up leadership roles? Automobili Lamborghini has the answer with its Future FAB Award, born out of its Female Advisory Board (FAB) – an all-female network that rounds up collaboration among like-minded women.
Silvia Saliti, Head of Marketing and PR for APAC at Automobili Lamborghini, says that since its foundation in 2018, more than 150 influential women from all over the world have attended a series of FAB meetings, workshops and events. She describes it as “creating a sisterhood and bonding over a desire to help shape the future”.
“Lamborghini created FAB to foster dialogue among women, providing a platform for them to discuss their experiences and challenges, and to share new ideas for the industry and beyond,” Saliti tells The CEO Magazine.
Pointing out that “women ultimately influence 85 per cent of car purchases”, the idea for FAB was born out of an informal conversation about the potential of women as car buyers. “We were reading some research observing a rise in financially independent women today, where more women are taking the driver’s seat, with the resources and desire to invest in a supercar of their own,” she says.
This story is from the October/November 2019 edition of The CEO Magazine India.
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This story is from the October/November 2019 edition of The CEO Magazine India.
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