DR VIJU JACOB JOINED HIS FATHER’S BUSINESS, SYNTHITE INDUSTRIES – GLOBAL LEADERS IN SPICES, ESSENTIAL OILS AND OLEORESINS – DURING THE EARLY 1980S. SINCE THEN, HE HAS RISEN THROUGH THE RANKS TO LEAD THE COMPANY INTO A BRIGHTER FUTURE.
One cannot talk about Indian cuisine without mentioning spices. Tikka masala, rogan josh, aloo gobi and a multitude of other curries wouldn’t be complete without them. Black pepper, cardamom, ginger, turmeric and chilli are just a handful of the spices produced in the country – used for their flavour, fragrance and nutraceutical properties. For centuries, countries around the world have sought these spices; with trade routes developed between Europe, South America and India from as early as the 15th century. Because it was so difficult to get spices in Europe back then, they were once even more valuable than gold.
Today, India remains the world’s biggest producer of spices – accounting for an estimated 70 per cent of global supply. Among the various producers, Synthite Industries towers over the rest of the manufacturers due to its varied offerings. The company was established by CV Jacob in Kolenchery in 1972. While the inception and the idea behind the starting of Synthite is itself a long story, sufficing to say that the visionary in him noticed the potential of oleoresins – concentrated natural liquid flavouring extracted from raw spices that he had easy access to in Kerala. Black pepper – an abundant raw material in Kerala – and its extract captured his imagination.
Three years after Synthite was established, its first batch of black pepper oleoresin was shipped to the US. While the initial growth was slow, Synthite has now established its name across the world for its products. These oleoresins are today used in the food, beverage, fragrance, confectionery, feed and bio-pesticide industries.
With a successful handle on oleoresins, the company then expanded into other food flavouring subsidiaries. It established Herbal Isolates in 1985 to produce essential oils and specialised spices. A year later, it started the Synthite Fragrance division to create floral concretes and absolutes for perfumes.
This story is from the August 2019 edition of The CEO Magazine India.
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This story is from the August 2019 edition of The CEO Magazine India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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