It’s a true Indian multinational selling over 250 products in 90 countries across the globe. What’s more? It also holds the record of being the only Indian company in its industry to file for over 100 patents. In an exclusive interaction with The Dollar Business, Kunwer Sachdev, Founder & MD of Su-Kam Power Systems Ltd., talks about the brand’s journey so far and reveals secrets that have helped Su-Kam stand tall amongst competition.
TDB: From a humble beginning in 1998, Su-Kam has grown exponentially over years to become a true Indian MNC. How would you describe your experience and journey so far?
Kunwer Sachdev (KS): When we entered the power backup segment in India, the entire industry was unorganised. Consumers were forced to buy sub-standard inverters, which would break down regularly. Su-Kam became the game-changer by bringing cutting edge technology to the market.
In fact, we were the first company in India to set up an R&D facility and develop technology indigenously. At that time, the only high-quality products available in Indian market were from America. However, those products were quite expensive for general Indian customers. Due to our continued focus on R&D, Su-Kam became the first company in the world to make plastic-body inverters and also gave India a ‘Home-UPS’ by combining the features of UPS and inverters into a single device.
In 2004, Su-Kam became the only Indian company to manufacture sine wave inverters, which could even replace generators. We also developed 100 KVA inverters at a time when only two other companies in the world were manufacturing such products. Su-Kam revolutionised the power back-up industry in India by providing excellent products to customers at affordable prices.
This story is from the September 2016 edition of The Dollar Business.
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This story is from the September 2016 edition of The Dollar Business.
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